Beauty industry trends at InterCHARM

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

Novelties of perfumery and cosmetics, trends in the beauty industry, professional master classes and more than three thousand brands from 33 countries - from October 22 to 25, the international exhibition InterCHARM 2014 will be held in Moscow for the 21st time.

Last year, InterCHARM crossed the 20-year milestone in the status of the exhibition of perfumery and cosmetics No. 1 in Russia, the CIS and Eastern Europe. Over the years, InterCHARM events have been attended by hundreds of thousands of professionals. The exhibition has become the starting point for thousands of new products and countless success stories.

This time it brings together participants and professionals from 33 countries of the world, 13 of which will be represented by national pavilions: Hungary, Germany, Italy, Spain, Poland, Russia, Turkey, France, Republic of Korea, China, Taiwan, Thailand, as well as the debutant InterCHARM - Morocco.

Each InterCHARM guest will find something to their liking among the sections of the huge exposition:

- Perfumes and cosmetics

- SPA

- Manicure

- Hairdressing

- Products for beauty and health

- Online stores

- Gallery of new products

- Fashion accessories salon

One of the premieres of InterCHARM 2014 is the "Green Valley" section, which will present the whole breadth of organic and natural cosmetics products, as well as environmentally friendly household chemicals, home care cosmetics, food additives and much more.

Traditionally, hundreds of master classes will be held within the framework of InterCHARM, as well as a number of events in the parallel program of the exhibition:

- Final of the VI Championship of hairdressers and stylists of Russia 2014;

- IV charitable championship of eyelash extension masters "Kolibri-Fest";

- School of nail service;

- VIII International Spa Massage Championship and much more.