Your personal stylist

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

If you have a toothache, you run to the dentist, if you need to deal with the documents, you go to a lawyer. Nowadays it is customary to contact a professional stylist if you want to look attractive.

Unlike America and Europe, this trend came to Russia quite recently, however, we already have relevant professionals in large cities. Boutiques and VIP-shops wishing to attract additional customers also offer to take advantage of the stylist's consultation. And if not everyone can afford to work with an eminent stylist, then many fashionistas can afford the services of an "ordinary" professional. A personal stylist will teach you how to choose the right clothes and cosmetics, help you develop your taste. The cost of stylist services will quickly pay off, since you will only buy spectacular things, and not spend money on something that you will not wear more than once.

Famous stylists are able to influence the tastes of millions. According to The Daily Star, for several years the famous hairstyle of the heroine Jennifer Aniston Rachel (TV series Friends) was copied by about 10.6 million women in the UK. The hairstyle was invented by her personal stylist Chris McMillan, who achieved the effect of "torn" strands, using a razor instead of scissors. Hollywood stylist Rachel Zoey, who has worked with Lindsay Lohan, Keira Knightley and other stars, has brought big glasses into fashion and helped women in size zero be proud of their shapes. Stylist Patricia Field, who created the images of the heroines of "Sex and the City", made personalized pendants fashionable by wearing such an adornment around Carrie Bradshaw's neck.

What is it and how much does it cost

Shopping support (1 hour - 2-2.5 thousand rubles)

Before shopping, the stylist meets with the client and conducts a preliminary consultation. At the meeting, the result that the client wants to get is discussed, and the upcoming tasks are discussed. Then the stylist draws up a shopping map of the stores and goes with the client to select clothes. The stylist is aware of the latest fashion trends, new collections, knows where the sales are now, so he will guide you to the most interesting places.

Color analysis of appearance (2-3 hours - 2-3 thousand rubles)

Changing the color scheme of your wardrobe, makeup, hair can transform your appearance and make you visually younger. The stylist determines the color type and draws up the optimal color map, which is useful when choosing clothes, cosmetics, accessories and when dyeing hair.

Analysis of the wardrobe (3-5 thousand rubles)

The stylist examines your existing wardrobe and conducts a complete audit in it: selects new combinations of clothes, accessories in accordance with your color type, lifestyle and body type. Perhaps you don't even know how things go that are gathering dust on the back shelf of the closet.

Margarita, 27 years old, manager:

- In general, I am skeptical about such concepts as a stylist, image maker. But once a friend came to me - an aspiring stylist - and persuaded me to show my wardrobes: they say, you look boring. We came across two wonderful dresses of my mother: she brought them from Poland and wore them only a few times. This silhouette suited me so much that I began to wear dresses - before there were solid trousers. True, I had to change accessories, but it was even interesting to me.

Make-up master class (from 1 thousand rubles per hour)

The stylist selects makeup in accordance with your lifestyle, color type, teaches you how to correctly apply the base, correct the oval of the face, select cosmetics for your skin type. In his arsenal there are many little tricks: how to enlarge the eyes, choose the shape of the eyebrows, etc.

If you want to transform completely, a comprehensive style consultation, which includes all the services described above, is suitable for you. The stylist sees the whole image, his instinct will immediately tell you in which direction to change your appearance. A consultation can last 3-5 hours and cost 2-2.5 thousand rubles. in hour. There are also programs of several classes costing 10-12 thousand rubles.

Natalia, 34 years old, sports club administrator:

- I decided to turn to the stylist after the divorce. At first it was even unpleasant when he called my situation neglected, but when the work began, I realized what my mistakes were. Half of the wardrobe had to be thrown away - in these things I looked like a beginning pensioner, but most importantly, I did not even notice it. Most of all I was shocked by the proposal of the stylist to become a blonde - here he worked as a psychologist. According to his plan, this was to make me more fragile. I think we succeeded - at least men are not afraid of me, as before, when I was a "tough" brunette, in stretched jeans and with a tousled bun on my head.

According to the rating prepared in 2010 by the RBC. Rating agency and the Ulov-Umov project, the profession of a stylist ranks 8th among the most demanded creative professions in Russia.

Personal stylist: educational program

Professional stylist Artem Tkachev answers questions

How do I find a stylist?

The most convenient way is to contact the image studio, where professional stylists-image makers work, who will help in creating an image and choosing a personal style.

How to distinguish a professional from an amateur?

The stylist's portfolio will help you get an idea of the level of his professionalism. Look at what the stylist himself looks like - that also says a lot.

What would you order a personal stylist?

	Give me a new hairstyle.
	Go shopping with me.
	Help to sort out the available clothes.
	Tell me my color type.
	Makeup lesson.
	Let him tell me what suits me and what doesn't.

How does work with a stylist begin?

To begin with, the stylist should interact with the client to gain insight into their lifestyle, work, dressing habits and leisure preferences. The stylist needs to understand the client's character and feel his image. It is also important for the stylist to find out how the client would like to see himself after the changes, and then professionally explain the pros and cons of his choice.

What services are most often sought after by a stylist?

Basically, people want to learn how to properly present themselves externally. The service of selection of makeup according to the type of face is also popular. In my experience, 99% of clients are women who would like to start a new life - it is logical to start by working on the look. Men in Russia have not yet realized the need for such a service - the Russian mentality is far from it.