The story of Sultana Frantsuzova

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

Sultanna Frantsuzova began to take an interest in modeling when she was a very young girl. Children dreamed of being astronauts or doctors, and then they became accountants and economists. Sultanna knew for sure that she would be engaged in fabrics and clothing design all her life. She studied at the Slava Zaitsev Fashion Laboratory and received several grants - her talent and fresh ideas clearly stood out against the opportunistic background. Frantsuzova became a laureate of the competition for young designers named after I. Nadezhda Lamanova, and also got the opportunity to study the art of sewing in Milan. I must say that such honors did not particularly attract her - the designer's creative vision had already been formed, there was a whole swarm of images. All they needed was money for the implementation of daring and intuitively correct plans.

In 2004, the Sultanna Frantsuzova brand appeared, which had yet to become a well-known brand. The stage of formation turned out to be phenomenally short. Over the course of a year, the designer, no more, no less, has reached the level of extreme popularity and recognition. Sultanna quickly realized that it would be difficult to work in Russia. Here, not only the design traditions were not developed, but also the areas providing materials for the artist's work. An ingenious idea appeared - to transfer production to China. The Celestial Empire, experiencing an economic boom, produces the most beautiful fabrics, a variety of accessories, and labor there is very cheap. Sultanna was given the opportunity to look for breathtaking silk, delicate and high-quality velvet and other feminine fabrics that have become a distinctive feature of her clothes.

The first Sultanna Frantsuzova stores were opened in Moscow. The Sultanna was not going to sew one dress a year and sell it at a fabulous price to some dubious metropolitan diva. A stake was placed on mass character and reasonable prices, which made it possible to update collections very often. This is exactly what Sultanna needed, who, without exaggeration, can be called a devout workaholic. Well, Sultanna also set herself the goal of pleasing and making beautiful as many Russian girls as possible. Indeed, in Russia it is so difficult to buy exactly what you dream of and not give up all your salary at the same time. Sultanna Frantsuzova became the first designer to bring the European downshifting style to our country. Moreover, in creative matters, Sultanna remains only herself - her romantic clothes look unique and recognizable, reverent and stylish, and the numbers on the price tags are striking in their humanity. And this is a commercial victory. The number of stores in Moscow has grown incredibly. Now they appear in other cities of Russia. Now there are already eight of them in the capital and about a dozen opens in the regions at the beginning of spring. Finally, the company's turnover has grown so much that it will be more profitable to produce clothes in our country. For this, Sultanna and her team bought out an empty building of a flax spinning factory in Vesyegonsk. New jobs are being created, a social program is being implemented, and after a while, production will be established in the sleep-chained decline of the town of Tver province.

In 2005, Sultanna Frantsuzova became the Woman Designer of the Year, according to Glamor magazine. The voting was carried out by the magazine's millionth audience, and there is no doubt about the objectivity of the assessment, because it was given by the customers themselves. Sultanna has become a real star and one of the very few worthy representatives of the modern history of design in Russia. She has a lot of plans and business projects ahead, which will be implemented by her talented team. Active and purposeful professional practitioners have gathered around Sultana, so creativity remains the main thing in her life - the creation of the most fashionable clothes with individual charm.