Natura Siberica presented ICE PROFESSIONAL hair cosmetics

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

On March 25, at the Flacon design plant, a presentation of a completely new professional hair collection from the Russian brand Natura Siberica took place. Journalists, bloggers and representatives of the professional beauty community came to test new products, see art installations from contemporary artists and taste treats in the colors of the collection. The ICE Professional by Natura Siberica collection contains 6 lines and 51 products for a wide variety of hair types, which are suitable both for the work of stylists in beauty salons and for maintaining the effect of salon care at home.

At the event, guests could see the funds from the new collection frozen into ice sculptures, which symbolizes the huge role that cold and ice played in the creation of products. All products of the collection are based on extracts of northern plants, which, due to the harsh conditions and cold climate, accumulate several times more nutrients than their usual relatives. Beneficial extracts from these plants are also obtained using cold, a unique patented cryo-enzymatic extraction method (i.e. using super low temperatures). All this allowed the company to create mega-effective products that not only give a salon WOW effect immediately after use, but also restore the natural strength and health of hair.

Another surprise for the guests of the presentation was a joint art project with graffiti artist Max 13 @maxthirteen, who painted a press wall of 1000 multi-colored bottles right in front of their eyes. Each guest of the event had the opportunity to take a photo against the background of an art object and become the owner of their own limited set ICE Professional by Natura Siberica x MAX13.

To develop products for the new collection ICE Professional by Natura Siberica, the company attracted stylists, hairdressers and professional trichologists in order to take into account all the needs of both professional masters when working in salons and the needs of end consumers. The brand relied on quality, high concentration of active ingredients and synergy of professional innovative ingredients with extracts of Siberian plants. The products are certified according to the international VEGAN standard, which means they are not tested on animals and do not contain components obtained with harm to animals.

ICE Professional by Natura Siberica is 6 lines and 51 products for solving the most difficult tasks that stylists face in their daily work. This is the restoration of damaged hair, moisturizing and nourishing, detoxifying, cleansing and soothing the scalp, maintaining the color of dyed hair, maintaining blond tones, caring for curly hair and many others. The assortment of the collection includes: shampoos and conditioners, hair masks, serums and sprays, active concentrates for product enrichment, scalp peeling, cream care and much more. Shampoos, masks and active sprays, in addition to the standard volume for home use, are produced in large format for use in beauty salons (1000, 750 and 200 ml, respectively).

The ICE Professional by Natura Siberica collection can already be found in Natura Siberica's own stores, in the online store of natural cosmetics Organic-shops.ru and on the largest marketplaces Wildberries.ru and Ozon.ru, and in the near future also in the professional luxury cosmetics departments. cosmetic chains, professional cosmetics stores and beauty salons.

Active ingredients in the product ICE PROFESSIONAL BY NATURA SIBERICA

• CERAMIDES COMPLEX
• COMPLEX OF LIPIDS
• COMPLEX OF AMINO ACIDS
• ALLANTOIN
• HYALURONIC ACID
• 6 SIBERIAN ORGANIC OILS
• PRO-KERATIN COMPLEX
• ORGANIC ARCTIC RASPBERRY EXTRACT
• WILD MINT ORGANIC EXTRACT
• ORGANIC SIBERIAN CEDAR OIL
• ORGANIC EXTRACT OF SNOW CLASS
• ORGANIC POLAR BLUEBERRY EXTRACT

Collection lines ICE PROFESSIONAL BY NATURA SIBERICA

REFILL MY HAIR

intense hydration for dry and damaged hair

• shampoo
• air conditioning
• mask
• serum spray
• recovery booster concentrate
• concentrate booster for intense hydration
• concentrate-booster for shine

REPAIR MY HAIR

restoration of severely damaged hair

• shampoo
• air conditioning
• mask
• keratin filler
• spray conditioner
• hair restoration oil

KEEP MY COLOR

color protection for colored and toned hair

• shampoo
• air conditioning
• mask
• laminating cream
• hair shine oil

KEEP MY BLOND

toning for blonde hair

• shampoo
• air conditioning
• mask
• serum spray

TAME MY HAIR

glossy shine and smoothness of curls of dull or frizzy hair

• oil pre-shampoo
• shampoo
• air conditioning
• mask
• smoothing cream
• serum spray
• butter

REFRESH MY SCALP

cleansing and detoxification for all hair types

• peeling for the scalp
• detox shampoo
• air conditioning
• volumizing spray toner
• growth tonic
• soothing scalp serum

MORE INFORMATION AT WWW. ICE-PROFESSIONAL. RU