Holiday rental: clothing sharing helps Russians save money

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

The trend towards conscious consumption and sharing is gaining momentum - not only cars and apartments are rented, but also clothes. For many Russians, rental services provide an opportunity not to clutter up their wardrobe with outfits that are unnecessary in everyday wear, and also try on designer things, the purchase of which is often too expensive. Avito Services analysts found out what outfits Russians prefer to rent.

For special occasions

There are outfits that will not leave the closet more than a couple of times - and more and more Russians prefer to rent them for a couple of days. At the same time, among the conscious fashionistas, not only the fair sex: over the past year, the demand for the rental of women's clothing on Avito Services has grown by 11%, and for the rental of men's clothing - by 41%!

The sharing trend has long been consolidated in the capitals - Moscow and St. Petersburg account for the largest share of demand for clothing rental. Krasnodar ranks third in terms of the number of people who like to change outfits. Residents of the Kuban capital are actively following trends, and in striving for conscious consumption are also ahead of residents of other regions of the country.

Girls between us: what women rent

Among women's outfits, wedding dresses occupy the first place in terms of rental popularity. After weddings, the dress is still gathering dust in the closet until the bride decides to resell or donate it - given the cost of outfits from famous designers, many girls prefer to rent dresses, the purchase of which would be an unbearable blow to the budget of a young family.

A separate category of wedding dresses that brides also prefer to rent is dresses with niks (Muslim wedding celebration). And if the wedding is planned for the cold season, you can also rent a fur coat - you won't cover your haute couture dress with a down jacket in cold weather!

The second most popular is the rental of evening dresses. A two-meter train or a fluffy skirt with a crinoline looks spectacular in the photo, but in a home wardrobe most of the time they gather dust idle. If the dress is nevertheless bought, many women of fashion do not miss the opportunity to make money on the outfit: on Avito Services, both agencies and girls who once could not resist buying offer evening dresses.

A photo session is another reason to try on an unusual image, which is unlikely to have to be repeated in everyday life. The rented outfits will help you to feel like a heroine of a film, to try on the outfits of fashionistas of past centuries or to completely reincarnate, and make-up artists, who are also often invited by the organizers of photo sessions, will be able to complete the image.

And, of course, expectant mothers want to capture themselves in anticipation of the baby, and the most reasonable decision during this period is to rent a dress, because the moment of waiting for the baby is already associated with many expenses. Mothers with children often rent children's outfits as well, because children grow up so quickly that a princess dress or fancy costume will become small very soon.

Iron Man or James Bond: what men rent

Representatives of the strong half of humanity are most often looking for rental of classic men's suits. Defending a diploma, a wedding, or a family celebration require changing the usual jeans and sneakers for something more strict. And if the dress code is as strict as possible, Russian men are ready to try on a tuxedo - it ranks second in the list of popular ones.

However, the remaining places in the top of the men's box office are occupied by costumes that are much less serious: the outfits of supermen, knights, pirates and other carnival costumes are always popular, especially on the eve of Halloween. In 2020, the top also includes crimson jackets from the 90s and military uniforms from various eras.

The costume can also become a tool of earning - if it is a costume of Santa Claus or Snow Maiden. Before the New Year, they fly out like hot cakes - to please the household or earn extra money in congratulating the children and their parents.

About Avito Services

Avito is the most popular classifieds website in Russia according to the SimilarWeb service. According to the Mediascope service, the monthly audience of Avito over 11 years old in November 2020 amounted to 40, 4 million people - more than a quarter of the population of Russia. 76% of Avito users are mobile. The site contains about 70, 1 million relevant ads, every day users add about 600,000 new ads.

The section "Services" now contains almost 1.9 million active ads. Over 210 thousand people published their ads in Avito. Services in November 2020. The section "Services" is visited by 32% of visitors to the site "Avito".