Business secrets on maternity leave

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

Modern girls are often afraid to become mothers without having built a career, because the main fear of the decree is to be left without work. The founder of the largest Instagram store "Ladysshowroom" Anastasia Yakusheva dispelled the myth.

Anastasia, did you start creating an Instagram store while deeply pregnant?

I believe that it does not matter whether a woman is in a position or not. The desire for self-realization is important. For some, it's just a family, for some it's just work. For me, harmony in these two areas is important. I feel happy only when I am engaged in work and children. The store appeared on the 8th month of my pregnancy, and all the formation took place in the first year of my youngest daughter's life. Of course, it was not without the help of her husband.

Who helped you, after all, it is not realistic to carry everything on yourself?

The help consisted of deliveries, transportation, etc. All running a very small business at that time was on me. I think one is real. You just need a reliable courier. Couriers let me down, so I asked my husband to deliver especially important orders.

Where did you get your inspiration from?

It was always inside me, I did not need to draw it from the outside. I have always been kindled by the topic of business. Before this store, I had other projects as well.

So, without having a multi-million dollar foundation, you just invested your minimum savings?

Yes, initially we worked with a friend. There were 10,000 rubles each. and bought the first batch. Sold - bought new, sold - invested in advertising, and again bought new underwear. And so in a circle. We parted with my friend after 4 months, and for the first 1, 5 years I did not take money from the business at all.

You also produce sexy lingerie, tell us more?

We mainly produce home clothes. I believe that a woman should be attractive at home as well. A man is pleased to see a well-groomed woman.

Now I'm on vacation, I took with me 3 options for home clothes and 4 beach tunics. Feel like a queen on the beach. No one has such beauty.

Where to start a girl who wants to work on maternity leave?

The main thing is to just start. And then people want to do something for a very long time, but they do nothing. It means that they do not want so much. A lot of time appears in the decree. So I see no barriers to start. But they are not and not in the decree. You need to start at any time.

Where to look for inspiration?

Nowadays, Instagram brings a lot of inspiration. There are beautiful photos, beautiful texts … See how others have and try it yourself. Photo inspiration can be found in glossy magazines.

Is it hard to combine children and work?

Hard. My husband and I do not have a nanny. There are grandmothers, but we try to do everything ourselves. My husband has his own projects, I have my own, plus children. Of course it's hard. But this is life, that we do everything, we succeed everywhere. We are experiencing victories and working difficulties together. By the way, our children still have a lot of clubs and sections. We have time to transport them.

How to prioritize correctly?

Family always comes first for me. We live for the children. In order to give them as much as possible. To give them a decent education, to show them the world. To raise honest, kind, educated people. And business is a means to that end.

Can you, for example, turn off your phone for a couple of days and not go out on social networks, devoting yourself to your family?

No, it hasn't happened yet. I don't have to go to social networks, but I still have to communicate with employees. So far I have not been able to remove the operating system from myself.

Is it possible to earn without investing?

Something needs to be invested. Even if you are making dolls with your own hands, you need threads. If there are cakes, you need to buy the ingredients. You can invest as little money as possible. But there is one rule of mine. The less you invest, the more you will need to invest yourself, your energy, time and knowledge.