Video: The Duchess of Cambridge turns London into the capital of world fashion
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
Paris is traditionally considered the capital of world fashion. But it is possible that in the near future, Haute Couture shows will not be held in France. In the new ranking of the most fashionable places, Paris took only third place. Today London dictates stylish rules.
The rating of fashion capitals was published by specialists from the American research organization Global Language Monitor, which compiles ratings based on the frequency of mentions in the media and the Internet of keywords, names of famous people and company names.
The experts awarded the first place to London. Previously, this city was considered the center of experimental fashion, and during the seasonal fashion weeks, the public watched with interest the works of young designers. But times have changed.
According to the pro's verdict, the wedding of Prince William and Catherine Middleton contributed to the increased popularity of the British capital, as well as, although it sounds a bit cynical, the death of the famous fashion designer Alexander McQueen.
“We're seeing the impact that two genuine media stars - Kate and Alexander McQueen - have on global rankings. Our calculations show that it was they who determined London's victory over New York,”ITAR-TASS quotes specialists from the Global Language Monitor. According to the organization, the death of McQueen did not lead to the decline of the glory of his house, rather the opposite. In addition, the Duchess of Cambridge wore an outfit designed by the new creative head of the Alexander McQueen house, Sarah Burton, on her wedding day.
New York is in second place in the ranking of fashion capitals, followed by Milan and Los Angeles after Paris. Moscow ranks 18th. In addition, for the first time in eight years of the existence of this list, Berlin (10th line) and Singapore (8th) were in the top ten. In total, the list includes 25 cities.
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