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Video: Presentation of a collection of clothes from Anna Chapman and the Today retail chain
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
In March, the Bakhrushin hall of the Mercure Moscow Paveletskaya met the guests of the presentation of a collection of clothes created under the direction of the famous TV presenter Anna Chapman for the Russian retail chain Today.
The general partner for organizing and conducting the collaboration between Today and Anna Chapman is Russian Fashion Roots, which specializes in supporting and developing the Russian fashion segment.
Anna, the author of a number of media projects, is also the founder of the clothing and accessories brand ANNA CHAPMAN, for which Russian designers are working on creating collections.
The mission of the ANNA CHAPMAN brand is an appeal to the origins of Russian culture and further development in the Made in Russia segment. The brand places particular emphasis on creating stylish images based on the traditions of Russian costume, adapted to the tastes of the modern buyer.
Today Is a brand that has been successfully operating in the market of clothing and accessories for the whole family since 2012. The items presented in the Today brand stores are perfectly combined with each other, are suitable for different life situations and are created from environmentally friendly and natural materials.
In the new season, the Today company and Anna Chapman have teamed up to present a collection of stylish and at the same time affordable items for every day, which will be presented in a number of stores of the Today retail network.
The collection was presented to the press on March 6 in the Bakhrushin hall of the Mercure Moscow Paveletskaya hotel. The event was hosted by Tim Ilyasov, a fashion blogger and columnist, author of the Material Culture project.
The finishing touch to the looks of the collection, which will soon appear on the sale of a number of Today stores, is the BritanArt brand, which specializes in creating handmade jewelry, which are based on real flowers and plants, covered with gold or silver. Floral arrangements and gifts for guests from the Miss Margaret florist salon also helped to create a pleasant atmosphere for the show.
During the event, the representative of the Today brand Lyudmila Egorova made a speech, who told the audience about the main aspects of the company's activities in Russia. The key moment of the event was the show of the main images of the collection, which were commented by Elena Kogel, the commercial director of the Anna Chapman brand. Elena paid special attention to stylish prints and interesting details of clothes.
The meeting ended with a press conference, where representatives of the Today retail chain and the Anna Chapman brand answered all questions about cooperation plans
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