Madonna advertises her own fragrance
Madonna advertises her own fragrance

Video: Madonna advertises her own fragrance

Video: Madonna advertises her own fragrance
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Pop singer Madonna can undoubtedly be considered one of the most successful businesswoman of her generation. Having conquered show business, the 53-year-old star took up fitness clubs, cinema and the fashion industry. One of her last projects (not counting the recording of a new album) is the release of an exclusive scent.

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The fashion line of Madonna and her daughter Lourdes Material Girl is a great success today. But as Madge herself admits, Lola is in charge of the release of the collections.

And the pop diva herself wants something more serious. A few months ago, there were reports of a celebrity launching its own fragrance. But as it has now become known, Madonna's special Truth or Dare line will include not only perfumery, but also a collection of jewelry, lingerie and Dom Pérignon champagne in designer bottles.

The pop diva will personally act as the face of the advertising campaign. The first pictures have already appeared on the web. According to some reports, Madge decided to use some of her photos taken the year before last for Interview magazine by Mert Alas and Marcus Piggot.

The work on the perfume is complete. Truth or Dare will be on sale in April 2012, but only at Macy's. Prices range from $ 28 to $ 55.

“Smells are always evocative,” notes the pop queen. - The scent can cheer you up, cause nostalgia. I have always loved experimenting with fragrances and over the years I have wanted to create a perfume that will fully reflect me and my mood. At the same time, I understood that the scent should be such that would please not only me, but other women as well. The result is a very mature, intense aroma, a bit unusual, mysterious and non-standard - just like me."

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