New Levi`s in Moscow

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

An updated mono-brand Levi's® store has opened in Moscow. It presents a completely new, strategic collection designed for the young, stylish and cosmopolitan. For the first time in the history of the famous brand, special attention was paid to the RED TAB GIRLS women's collection, for which new models were created and the old size range was revised. In other words, the only thing that the Levays keep with them is their legend.

The history of the invention of jeans and the years of Levi Strauss' life are memorized by design students. Only the very youngest schoolchildren are unaware of the fact that real denim trousers should have copper rivets and a label depicting the legendary experiment when they tried to tear jeans with two horsepower in 1886. The canonical 501, which recently turned 130, is considered the epitome of denim and probably has more counterfeit protection than a $ 100 bill.

Almost a century and a half later, the company provides its customers with more than just reliability. Levi's® have been synonymous with jeans for too long. Now it's time to become synonymous with stylish clothes.

The work of a group of young fashion designers has resulted in three collections launched this fall all over the world. RED TAB GUYS, RED TAB GIRLS, Levi's® ENGINEERED Jeans are unusual and bright clothes designed for urban youth. For those who sometimes listen to rock and roll, but more often come off with friends to the sounds of hip-hop and progressive trance. For young men who are fond of extreme sports in an urban environment. For girls who know how good jeans decorate their figure. For people who are interested in modern culture and know that fashion is a part of it. They actively use clothes as a means of self-expression, and therefore are used to seeing the collection renewed once a season.

Two very special collections - designer Levi's® RED and nostalgic Levi's® VINTAGE Clothing - will delight the ironic fashionistas. They are designed for a more sophisticated and wealthy audience. The fabric for the VINTAGE collection is made according to the old technology, and the clothes are created according to old patterns, but with the addition of new cut elements. And the RED collection will present a complete outfit for modern romantics who like fantasy in clothes (and don't like meeting someone in a similar outfit).