InterCHARM - 2001

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

On November 22-26, 2001, the VIII International Exhibition of Perfumery and Cosmetics "Intersharm-2001" will take place in the Sokolniki Exhibition Complex in Moscow.

The exhibition of perfumery and cosmetics "Intersharm" has been held in Moscow since 1994, and was the first specialized exhibition of this subject in Russia.

Since 1996, it has been held with the support and assistance of the Russian Perfume and Cosmetic Association. Every year, on the eve of the Intercharm exhibition, an international scientific and practical conference is held, which brings together managers, leading specialists, technologists-developers of perfumery and cosmetic enterprises in Russia, raw materials and trading companies. In addition, foreign speakers and listeners take part in the scientific-practical conference, the conference is traditionally attended by representatives of the European Association of perfumery, cosmetics and hygiene products - Colipa. Colipa's General Secretary, Robert Vanhove, annually attends the Intercharm conference and exhibition, consistently appreciating the level of organization of the event and its importance for the development of the Russian perfumery and cosmetics industry.

Every year the exhibition exposition "Intersharma" becomes more and more representative, the international participation is expanding, the number of visitors is growing rapidly.

Since 1997 "Intersharm" has been the largest perfumery and cosmetics exhibition in Eastern Europe. The leading positions of the "Intersharm" exhibition are confirmed not only by statistical data, but also by the level of events taking place during the exhibition: Championship of Russia in make-up; YOU Professional Show; Intersharm-2001 Exhibition Medals award ceremony and others.

Today the international exhibition "Intersharm" is the most significant professional event. In 2001, 550 exhibiting companies from 19 countries will present their products and services at the exhibition. The exposition of the exhibition "Intersharm - 2001" is located in 8 pavilions, the exposition area is 9,005 sq.m.

In 2001, the exhibition presented national pavilions of Germany, Switzerland, Poland, France, Korea, Bulgaria.

Sections of the exhibition:

Perfumes and cosmetics, decorative cosmetics

Professional cosmetics and beauty equipment

Professional hair care products

Hairdressing equipment and supplies

Nail care products and tools

InterCHARMpack - raw materials, labels, packaging and equipment for the perfumery and cosmetic industry

Specialized press

Internet technologies

Fashion accessories salon

Within the framework of the exhibition "Intersharm-2001":

Les Nouvelles Esthetiques Magazine is organizing the "Cosmetologist Profession" theme day for specialists in the field of cosmetology and applied aesthetics;

For masters of manicure, pedicure, nail extension and modeling specialists, heads of beauty salons and nail studios, a thematic day is held by the Nail Service magazine.

IV Russian Makeup Championship. In 2001, the themes of the makeup championship were "Jazzomania" and "Water World";

YOU Professional Show. Shows and master classes by top stylists from companies representing the best brands of professional cosmetics for hairdressers: Wella, Green Light, Indola, Kadus, Keune, L'Oreal, Schwarzkopf. In the final - YOU Professional magazine presents a master class by Sergey Zverev;

Every day the exhibition hosts seminars, presentations and master classes of leading experts.

She's so businesslike

Mark She held another show of her own collection. This German company has been pleasing Russian women with fashionable clothes for four years now. She's style is feminine, elegant, comfortable. The official face of She in Russia since last year is the director and famous actress Natalia Petrova. This creative union turned out to be fruitful for both She and Petrova. In the director's new film, tentatively titled"

The show showed the models of the spring-2002 season, as well as fragments from the New Year's collection. The color scheme is rather restrained: brown, green, terracotta, dark blue, burgundy, ivory, black. Since She is an industrial brand, it does not offer anything unnecessarily extravagant. Skirts - knee-length and below. In addition, there is a lot of knitwear: turtlenecks, sweaters, wrap-around blouses. Lots of tweed and suede - suits, trousers, skirts. The evening block uses fabrics with glitter and floral prints. In general, the collection reflects all the trends of modern ready-to-wear, offering a discreet version - just for young business women.