Every fourth country in the world presented novelties of the beauty industry at InterCHARM 2014

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

Every fourth country in the world presented novelties of the beauty industry at InterCHARM 2014 The international exhibition of perfumery and cosmetics InterCHARM 2014, the largest in Russia, the CIS and Eastern Europe, from October 22 to 25, for the 21st time, presented novelties and trends of the beauty industry with all over the world.

At the InterCHARM site, located on two floors of Pavilion 3 of the Moscow Crocus Expo, during four exhibition days the following were presented:

• 920 participating companies from 33 countries: Bahrain, Belarus, Belgium, Bulgaria, Great Britain, Hungary, Germany, Greece, Israel, India, Indonesia, Spain, Italy, Canada, China, Latvia, Lithuania, Morocco, UAE, Oman, Pakistan, Poland, Russia, Singapore, USA, Taiwan, Thailand, Turkey, Ukraine, France, Estonia, South Korea, Japan;
• 300 companies that have not previously participated in the exhibition;
• more than 3500 perfume and cosmetic brands from 48 countries;
• 13 national pavilions;
• 17 sections of the exhibition, 2 of which are season premieres: Green Valley and Kr @ honeycomb on the Internet;
• 20 unique parallel program activities;
• Countless professional master classes at the exhibitors' stands.

Today InterCHARM is an invaluable platform for finding new business opportunities, knowledge about the Russian and world markets, exchange of experience, demonstration of products, services and technologies.

61,294 visitors to InterCHARM 2014 visited the huge exposition of the exhibition, divided into 17 thematic sections:

• Perfumes and cosmetics
• Beauty salon and institute
• SPA
• Manicure
• Hairdressing
• LA NICHE. Niche cosmetics
• Green Valley. Natural and organic cosmetics
• Farma + Beauty
• Products for beauty and health
• Cr @ honeycomb on the Internet. Online Stores
• ZOOM. Innovative and niche products
• National pavilions
• Pavilion of Russian manufacturers
• InterCHARMpack. Packaging manufacturers and suppliers
• Formulaction. Manufacturers of raw materials and ingredients
• Gallery of new products
• Salon of fashion accessories - GARDEROBE exhibition.

Supporting the trend of environmental friendliness, the organizers of InterCHARM in the past 2013 presented "ECODOM" - a section dedicated to eco-products for home care. This site generated great interest among exhibition visitors, retailers and media representatives. This year, a new extended section was created, called "Green Valley". Here 49 companies from 20 countries presented more than 100 brands of organic and natural cosmetics, environmentally friendly household chemicals, home care cosmetics, as well as food supplements and nutraceuticals. Cosmetics based on hemp oil and Karlovy Vary salts, live deep-sea algae and Altai herbs - here the guests of the exhibition found the most natural novelties of the season!

Vladimir Solomonov, official importer of cosmetic products Dvorec Trebnik (Slovenia) in Russia, participant of the Green Valley exposition of InterCHARM 2014: “We were pleasantly surprised that within the framework of InterCHARM, where over 3500 cosmetic brands were presented, Dvorec Trebnik called in“Green Valley”stable interest from the visitors of the exhibition. Thanks to this, we have successfully achieved all the goals of our participation and saw how effective participation in this major event is."

The guests of the "Green Valley" were able to get to know more about the work of reputable certification centers. The participants of InterCHARM 2014 were "ECOCERT" (France) and BDIH (Germany), whose certification systems are recognized by the world professional community and are the guarantors of environmental friendliness of products.

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Numerous products for home care and personal hygiene products were also presented at the InterCHARM 2014 exposition: liquid and powder detergents, indoor surface cleaners, laundry detergents, disinfectants and sterilizers of manicure, pedicure and cosmetic instruments, equipment and appliances, shower cabins, metal containers, plumbing equipment, skin antiseptics, wet wipes, liquid soap, baby diapers, women's personal care products, air fresheners, automotive chemicals and much more.

It was impossible to get a glimpse of the novelties of the niche perfumery of 48 brands in the traditional InterCHARM boutique LA NICHE - all four days this section attracted amateurs and professionals with its unique fragrances, some guests of LA NICHE spent several hours getting to know them!

In addition to finished products, the exhibition also presented the components that ultimately form the product - raw materials and packaging. In the InterCHARMpack and Formulaction sections, which are rare for such events, participants from Russia, Belarus, Ukraine and Germany presented the latest innovative components and technologies, equipment for the production of perfumery and cosmetics, as well as packaging options and exclusive design.

Australian cosmetics with sheep placenta extract, emu oil, black snail mucin and monoperfumery with the scent of earth and thunderstorms - advanced developments of Russian and foreign companies in the field of technology, format, concept, packaging, ingredients and promotion, were presented by the participants of the popular ZOOM section. The increased attention to this section gives rise to the interesting fact that the products presented here

satisfies the needs of a narrow consumer audience, depending on its race, profession, geography, social status and special interests.

The unprecedented international reach of InterCHARM is back in action this year! 13 countries - Hungary, Germany, Italy, Spain, Poland, Turkey, France, Republic of Korea, China, Taiwan, Thailand and Morocco - have organized their own atmosphere at their stands, acquainting the Russian public with the achievements of their leading companies. Here, visitors saw the full spectrum - from raw materials and packaging to the latest innovations in cosmetic procedures. Along with foreign pavilions, the pavilion of Russian manufacturers was highlighted at the exhibition with traditional patterns.

Olga Strelets, Deputy General Director of the KLAPP Cosmetics Representative Office in Russia: “The exhibition is organized very competently - the exposition is divided by subject matter and content, located in different halls. The members of our German delegation and Mr. Klapp himself, first of all, were surprised by the scale of the stands - the power and beauty made colleagues think about the prosperity and development of our country. The latest technologies, innovative cosmetics and advanced hardware cosmetology - these prerequisites allow Russia to gradually occupy leading positions in the world cosmetology market."

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The parallel program, valuable for the industry, harmoniously complements the exhibition exposition, allowing you to immerse yourself in the atmosphere of the beauty industry, improve your own skills, as well as learn about the secrets of success, share your own experience and just enjoy the spectacle at the most beautiful exhibition in the country.

Soon after the opening of the exhibition, the annual Forum of the directors of the perfumery and cosmetic market “Supplier in the Network” began its work. What perfume and cosmetic product are retailers eager to put on the shelves? How to properly build a dialogue with them? How to choose a suitable network and cooperation option? Armed with knowledge, immediately following the Forum, suppliers within the framework of the "Chain Purchase Center ™" held direct negotiations with top managers of 38 retail chains from Moscow, St. Petersburg, Kazan, Krasnodar, Kirov and Nizhny Novgorod, including: e5.ru, a chain pharmacies A5, Victoria (Dixie division), AllGood, Platypus, Rigla, Doctor Stoletov, Avoska, Vitrum.

During the exhibition, at the site of the largest industry event within the framework of the business program, the IX All-Russian Convention of Beauty Salons was held, where representatives of the salon industry from all over the country found answers to the most pressing working questions: SanPin and fines, cash and non-cash payments, professional personnel, and today the effect of sanctions in business.

Modern business, as you know, increasingly requires extraordinary marketing solutions - both in terms of the product and in terms of promotion. For the first time, InterCHARM hosted a special program "Neuromarketing: How It Works in the Cosmetics Market", organized by the Russian Perfume and Cosmetic Association (RPKA) and the Institute of Neuroscience and Cognitive Research, Moscow State University for the Humanities named after M. V. M. A. Sholokhov. The strongest in Russian and foreign experts in neuromarketing and related sciences have shed light on little-known but extremely effective techniques. The participants of the seminar learned how to take into account the influence of the smell and texture of the product, how to choose the right design from the set, how to increase the efficiency of the advertising campaign and the work of the site, what to look for when creating advertising images.

As a truly expert event, InterCHARM is intended to be a platform for the exchange of experience and knowledge between new industry specialists and its strong players, between representatives of different areas of the industry at the international level. So, within the framework of the exhibition, the School of Nail Service was held with its bright master classes on classic men's manicure, Zhostovo painting and techniques of incredible patterns on nails. In addition, the speakers of the III International Congress on Podology touched upon highly specialized topics related to the treatment of onychocryptosis, keratolysis of the foot and mycoses, as well as aspects of orthopedics and toenail prosthetics.

Another famous business card of InterCHARM is professional contests and championships. As part of this program component, the best specialists competed in a number of events that took place at the exhibition site.

Competitions for classical and male manicure attaché, combined pedicure, nail modeling, creative design competition with the use of gel polishes, for the best spa technology in pedicure gave the best Russian and foreign juniors and accomplished masters the opportunity to demonstrate their professional skills at InterNailCHARM 2014 Fall Nail Cup & Festival.

The winner in the Combined Pedicure nomination among juniors was Lilia Kovalevskaya, among the masters - Suzanna Beredina, and Natalia Khavronicheva became the best in the correspondence competition; Alexandra Mehesz won the first place in the category "Decor-Design Gel Varnishes". The judges awarded Alexandra Dmitrieva with gold in "Nail modeling using camouflage technologies" in the Acrylic category among masters, and Marina Sionova among juniors, who also won in the Acrylic category, where Natalia Nazgaidze became the best master.

Within the framework of the IV International charitable championship of eyelash extension masters "Kolibri-Fest", masters and professionals fought for prizes in two technical and two creative nominations. The best ones were: “Eyelash extensions. Masters "- Julia Chizhik (Minsk, Belarus)," Eyelash extensions. Profi "- Anna Klyuchko (Moscow)," Volume build-up. Masters "- Olga Ushakova (Yaroslavl)," Volumetric build-up. Profi "- Elena Kushch (Nizhnevartovsk). Daria Pupkova (Yekaterinburg) with her work Flower Muse. Orchid”, among the pros - Natalya Borisova (Voronezh) with“The Scarlet Flower and the Monster”. In the nomination "Photo image", which was included in the program for the first time, the winner was Ksenia Dmitrieva (Moscow) with the image "Fairy lamb".

Numerous demonstration performances and shows of Russian and foreign massage schools, stellar master classes with massage novelties, exclusive programs, as well as professional competitions were held under the auspices of the VII International SPA massage championship. The winner of the Championship was Igor Ryabchik (Istra, Moscow Region) with the highest number of competitive points. The second place was taken by Sergey Sheleg (Minsk, Belarus), bronze - by Grigory Chizhevsky (Moscow).

The 15th Open International Makeup Championship of Russia filled the InterCHARM platform with a riot of colors and shine of jewelry embodied in make-up. Fantasy, technique and modern trends were combined by the contestants in bright improvisations, which they created in 45 minutes on the faces of their models. The best in the championship was recognized Nadezhda Valiulina (Ulyanovsk), the second place was taken by Irina Ivanova (Moscow), the third - Svetlana Komarova (Moscow).

Also within the framework of InterCHARM, the VI Championship of hairdressers and stylists of Russia was held - the most prestigious competition in Russia among private masters and their colleagues from beauty salons.

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The highlight of the parallel program InterCHARM 2014 was the famous You. Prof. Show.2014, which combined shows and spectacular master classes from the leaders of the region. In the hall filled with professionals, the show presented the guests of the exhibition a master class by top stylist Wella Professionals Alexander Krasheninnikov, followed by master classes on the new collection from Revlon Professional and men's haircuts and shaves from American Crew.

Once again, within the framework of the exhibition, an award ceremony was held for the winners and laureates of the National Prize "My Cosmetics" and the BIO. RUS Competition for the best natural perfumery and cosmetic products of the year. Both projects were organized by the Russian Perfumery and Cosmetic Association (RPKA) with the support of InterCHARM and are aimed at developing the industry by demonstrating its best achievements and high quality standards of domestic and foreign manufacturers. Among the winners are products that have received special prizes from InterCHARM as a result of voting by visitors to the exhibition in social networks.

Elena Tuzova, Director of Time Exclusive LLC, exclusive representative of professional cosmetics for face and body care ILLYSSIA: “The XXI International Exhibition InterCHARM 2014 brought together many brands from different parts of the world on its platform, which made it possible to get an idea of healthy competition in the cosmetology market, the ability to see the latest in the beauty industry in one place at once. The InterCHARM exhibition has once again confirmed its importance and relevance. InterCHARM is a high-class beauty space that brings people joy, confidence and beauty."

Andrey Mukhin, brand manager of Fratti NV LLC, Fratti NV brand: “InterCHARM is, on the one hand, the home stretch to which our company has been heading for a year and, on the other, a starting point for a new round of the company's development. For us, as manufacturers, the exhibition presents unique opportunities for finding new suppliers and distributors. This is a great opportunity to meet reliable business partners and “compare watches” with competitors. In four busy days, we achieved our goals and identified the immediate tasks of our company. We will be happy to take part in InterCHARM 2015!"

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Inessa Yasinovskaya, PR manager of FITOGEN LLC, brands: Ial-System, Ial-System ACP, Ial-System DUO, Regenyal Idea, Regenyal Idea LIPS, Regenyal Idea Bio-Expander, Sweet Skin System, Sculptura (Italy), MD Lash Factor (USA): “Today, with all the abundance of various exhibitions in the field of the beauty industry, InterCHARM is the largest international project, it is a real classic, tested by time and economic changes. Participation in InterCHARM is a kind of stability indicator for veteran companies of the beauty market and an excellent opportunity for newcomers to declare themselves."

Ruslan Appaev, General Director of Doctor Filler LLC, brands: Dermalax, D. F. Scincaine Gel (South Korea): “InterCHARM means constant qualitative changes for the better, a high level of organization, regular appearance of new foreign manufacturing companies at the exhibition. With all the richness of choice in our field, there is simply no worthy alternative - InterCHARM!"

InterCHARM 2014 is over - over the past four days, pavilion 3 of Crocus Expo has hosted hundreds of business, educational and show programs, as well as thousands of business meetings, tens of thousands of perfume and cosmetic products have been purchased right here.

New meetings with INTERCHARM exhibitions are ahead! Very soon, from February 25 to 27, INTERCHARM professional St. Petersburg will be held for the second time in the Northern capital, from April 16 to 18, INTERCHARM professional will be held in Moscow, and the traditional autumn exhibition InterCHARM 2015 is on the calendar from October 21 to 24.

This means that over the next year, INTERCHARM exhibitions will open their doors to participants and visitors three times. Emotions and bright colors are in every INTERCHARM exhibition. Until next time!

reference

The InterCHARM exhibition is the largest and key event in the perfumery and cosmetic market in Russia, the CIS and Eastern Europe, uniting all sectors of the beauty industry. For two decades, the exhibition has served as an effective business platform for professionals and a springboard for foreign companies wishing to discover the prospects of new growing geographical areas. The combination of show, competition, business and training programs make the event indispensable for all industry professionals.

An unconditional proof of the productivity of InterCHARM is the fact that it is here that up to 80% of contracts for the entire perfumery and cosmetic industry in Russia are concluded. InterCHARM is not only the largest platform for business communication between Russian companies and foreign colleagues, but also a meeting place for Western leaders

market. The newest and already popular trends, directions and the most dynamically developing sectors of the market are annually reflected in the sections of the InterCHARM exhibition. The main novelties, the main brands start their journey from the InterCHARM exhibition stands.

Exhibition organizer: Reed Exhibitions, a world leader in organizing events, organizer of exhibition and congress projects in 44 sectors of the economy. The company organizes 11 events on perfumery and cosmetics in 7 countries, most of which are leading: in-cosmetics, InterCHARM, PCHi.

Press Contacts

Marina Osadchaya: +7 (926) 520 69 90

[email protected]

Ruslan Abdrakhmanov: +7 (926) 583 23 17

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