Excursion into the profession: event manager

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

There are many professions in the world. About some we know everything, about others - a little less, about the third - nothing at all. The latter especially often applies to those vacancies that are relevant and, let's say, fashionable right now. We decided to tell you about such professions and about what specialists do in such positions. Our first story is about event managers.

When we take part in any event, for example, as spectators, we practically do not think about how much effort has been invested in preparing and holding this conference, concert, exhibition, etc. We see only a beautiful shell that we like, but we do not know how many people did not sleep at night, developed a concept, negotiated with customers and contractors, wrote scripts, called musicians, actors, participants (depending on the type of event) and how many of them are now running backstage or along the corridor, keeping ready phone, worrying and doing everything possible so that we, the viewers, still enjoy everything.

Representatives of this difficult profession, requiring full dedication and ability to control themselves in any crisis situation, are called event managers.

The word "event" is translated from English as "event", and an event manager is a person who organizes various kinds of events.

The role of such a specialist cannot be underestimated, because besides the fact that he is responsible for the successful conduct of events that are so familiar to us, but rather complicated in terms of preparation of events, he also helps to form a positive image of the customer, namely the company, groups of people or an individual who is the initiator of the event. … In the history of event management, there are many examples of the successful use of special events to create and maintain a positive customer image. So, in 2001, a snowboarding competition was held on Vorobyovy Gory, organized by the BrandNew-Momentum agency on the order of the Nokia company. The show was attended by over 30 thousand people, and the most popular turned out to be “Nokia territory”, where those who wished could get acquainted with the model range of the company's phones and consult with specialists.

Event managers work both in special agencies and in the staff of large organizations. Interestingly, according to statistics, women choose this profession much more often than men. If you are thinking about changing your occupation, or just want to learn more about those who organize special events, then the information presented below is just for you.

What is the responsibility of an event manager

The specialist responsible for the preparation, coordination and implementation of events should be prepared for the fact that his range of responsibilities will be quite wide. All of them are feasible, although they require concentration and the ability to do everything on time.

1. An event manager must be able to find a common language with any customer, even if it seems that he is “from another planet”. This skill is needed in order to jointly develop an event plan.

2. The specialist is looking for venues for events, maintains contact with its participants and is also looking for the necessary equipment.

3. The specialist must have in stock ready-made programs for various corporate events in order to offer them in the event that it is necessary to prepare an unplanned event as soon as possible. As a rule, such programs appear in the course of work for each event manager.

Budgeting and then controlling all expenses is one of the key tasks of an event manager.

4. The ability to calculate the budget of the event is also the responsibility of the event organizer. Budgeting and then controlling all expenses is one of the key tasks of an event manager.

5. Monitoring the fulfillment of the terms of the contract with the contractors involved in the preparation of the event is an important responsibility of the specialist.

6. The event manager must be able to evaluate the effectiveness of the events held. This is necessary in order to understand whether the goal set by the customer has been achieved, say, to increase the level of sales.

What qualities should an event manager have?

A number of requirements are imposed on specialists, but they are all justified, because the effectiveness of an event manager's work directly depends on his personal qualities.

1. An event organizer should be sociable and friendly. It is from this skill that such a duty arises as the need to negotiate absolutely with any customer.

An event manager must be "multitasking", namely, be able to work on several projects at the same time.

2. Resistance to stress and the ability to quickly respond to changing circumstances is almost the most important requirement for event managers. Representatives of this profession often work in an emergency mode, stay up late, they have to solve many issues here and now.

3. Having a creative streak will also not hurt the event manager: often specialists have to write scripts on their own and think over the concept of entertainment events.

4. Event manager must be “multitasking”, that is, be able to work on several projects at the same time.

5. For a specialist, "friendship with mathematics" will not be superfluous, which will help in drawing up estimates for certain events.

What other profession would you like to know more about?