How much does a marketer earn in Russia

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

In modern reality, this profession occupies one of the leading positions in terms of demand and further development. The indicators of how much a marketer earns in Russia is determined by many factors, each of which affects the amount of earnings.

Types of marketers

Specialists of this profile can be conditionally divided into two types:

1. Analysts. Collect and analyze information related to a specific product or group of goods.
2. Creative marketers. Receive statistics from analysts and create a further action plan to promote products for the next few months (years).

In turn, creative marketing is divided into several narrower areas:

1. Content Marketing. The specialist is engaged in writing texts, designing thematic blocks and sending content to sites.
2. Event marketing. Such a marketer organizes business events, various conferences and thematic meetings.
3. Media marketing. An employee performs work to promote a brand or company in social networks: publishes posts, informs potential customers about the company's activities.
4. Internet Marketing. The specialist performs standard work, but only through Internet resources.
5. Email marketing. The employee sends mailings on behalf of the employer, examines various options for attracting customers to the company's products by special design letters.

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General responsibilities of marketers

The main function of professionals working in this area is to manage sales processes and promote new ways of selling goods. Marketers are engaged in market analytics, studying the needs of the population in certain goods, as well as the actions of competitors in this direction, think over advertising options.

Regardless of the line of business, the responsibilities of a marketer include:

1. Working with the brand and its active promotion in the market. It is necessary to achieve recognition of the company among the masses and ensure the demand for the product.
2. Planning actions to define a marketing strategy and its active implementation.
3. Optimization of the company's Internet resources, participation in various forums and work to improve reviews.
4. Formation of an advertising campaign and control over its implementation.
5. Organization and holding of events in the field of marketing, development of discounts and various promotions, the action of which is aimed at expanding the client base.
6. Other functions.

In large commercial organizations, entire marketing departments are created, where the tasks of each specialist differ depending on the work performed. Small companies are usually content with one professional who solves all issues.

The scope of the analytics department is slightly different. Basically, they are busy:

• study and assessment of sales markets, search for optimal options for the supply of goods or services;
• analysis of the markets where the products are already supplied, determining the possibilities of subsequent deliveries;
• collection of information about the preferences of potential buyers - information is obtained through various studies and surveys;
• planning sales for a certain period of time and interacting with databases.

A standard list of responsibilities may include additional items, which is also spelled out in the job description, which is negotiated when hiring.

Income level of marketers in Russia

How much a marketer earns on the domestic labor market in Russia depends on the territorial location of the company and the specialization of the employee.

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Depending on the region

The range of financial prospects for each type of specialist is quite wide: from 30-35 thousand rubles to 125-140 thousand rubles. The regions invite specialists of this profile to work, offering a more modest level of income - on average, 55-65 thousand rubles. Metropolitan employers are ready to pay about 65-85 thousand rubles with the prospect of wages growth up to 120-125 thousand rubles and more.

Depending on the specialization

The most highly paid category are specialists in the following areas:

• an analyst at a bank - up to 200 thousand rubles;
• investment analyst - up to 81 thousand rubles;
• the head of the press service - up to 73.6 thousand rubles.

The average earnings of other employees is (in rubles):

• Head of Marketing and Advertising Department - up to 74 thousand;
• trade marketer - up to 55 thousand;
• marketing analyst - up to 50 thousand rubles;
• marketer-economist - up to 48 thousand;
• e-mail marketer - up to 45 thousand;
• marketing manager - up to 40 thousand;
• marketing assistant - up to 35 thousand

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Profession prospects

As for the sphere of activity of specialists in advertising and promotion of goods, here the prospects for them are quite broad. As a professional in this area, a young employee can choose any area of activity:

• outsourcing marketing support;
• advertising;
• retail;
• brand creation and promotion;
• export of technologies.

The income level will be determined by the chosen specialization.

Outcomes

1. The marketer's earnings depend on the line of business and region of residence.
2. The highest salary is for bank analysts.
3. The need for qualified personnel is only growing, so the profession is considered one of the most promising not only in Russia, but throughout the world.