How much does a sales manager in Russia earn?

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

A sales manager is a demanded profession, for which not so much education is needed as personal qualities. Only then can a specialist become successful in his work. How much a sales manager in Russia earns is determined by several factors.

What income is generated from

Whatever sales (active or passive) are made, the salary includes 2 parts. One of them is the salary. Usually this is 5-50% of the total income. It is installed to motivate employees to work productively. After all, the main function of a specialist is large sales volumes.

The second part is interest. This amount may vary from month to month. Both parts are summed up and the salary is obtained.

Income can include premiums received quarterly, six months or a year - the calculation is different for each company. Additional payments can be provided in case of exceeding the planned sales volumes, the sale of special goods. The amount of bonuses is different everywhere - from 1 to 12 monthly salaries.

Factors affecting income

The sales manager does not have an average income. The total amount is influenced by several important factors. In many ways, the salary also depends on the professionalism of the person. Motivation in the company and bonuses matter. These aspects are individual. But there are factors on which the employee's income directly depends.

The main one is the type of sales:

• active;
• passive.

The first is more difficult. The specialist has to look for clients, expand the client base, and make calls. Such work is suitable for those people who are confident in themselves, are not afraid of rejection.

Passive sales require less effort. This is interaction with regular customers of the company. The work is time consuming.

A manager's salary is influenced by the field of activity of his firm. If the goods are sold practically on their own, then such work is paid less. These are products, household chemicals, clothing.

Selling expensive goods is priced higher. These are real estate, cars. Selling them is more difficult. The high employee income is due to the high profitability of the company itself.

The salary is influenced by the personal qualities and experience of a specialist. A successful manager is always in demand, because he can increase the company's income. This requires knowledge of techniques and different sales techniques. We also need communication skills and resistance to stress, knowledge of the psychology of people is necessary.

For top managers, income is calculated individually. The salary can be much higher than the standard ones that are used in most companies. Employers are interested in work experience in a specific field. Each product has its own characteristics, which the manager should be familiar with. And in the absence of experience, a small salary and not very favorable conditions are offered.

Sales managers can work not only on a hired basis, but also start their own business.

By region

The size of how much a sales manager in Russia earns is influenced by the region and how developed the business is. In big cities, salaries are usually higher. The most tangible earnings are in St. Petersburg, Yekaterinburg, Novosibirsk, Krasnoyarsk. The salaries of managers range from 50-90 thousand rubles.

In other cities, the income is lower. But in some areas, it can be quite large. This is IT, real estate, business. It is believed that in the regions there are fewer requirements for the applicant.

Town	Salary, thousand rubles
Rostov-on-Don	20-200
N. Novgorod	40-300
Samara	45-150
Voronezh	25-150
Tyumen	25-200
Surgut	35-150
Permian	30-200

Each employee has a different salary. The company itself also influences the income. A developed business brings stable and high pay.

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In Moscow

In the capital, earnings are much higher. Income depends on the line of business. If you need excellent knowledge in metal rolling, mining, resource processing, IT, then the salary ranges from 90-110 thousand rubles. In wholesale sales, the income is 60-150 thousand rubles. Real estate managers receive from 70 thousand rubles

In the capital, more stringent requirements are imposed on managers. Experience from 3 years is required. Some companies still require knowledge of a foreign (usually English) language.

Remote work

Thanks to the development of Internet technologies, many managers can work remotely. This activity has its own characteristics: there are no face-to-face meetings, self-discipline is required, as well as suitable equipment for the workplace.

There are many advantages to working remotely: you can earn a lot, but you don't need to move anywhere. This saves time and money. The salary of remote employees starts from 30-80 thousand rubles.

Outcomes

A sales manager is a highly demanded specialist. The income of each employee is different. Training, professional development, as well as personal interest in the result help to raise salaries.

The salary of a sales manager is formed from the salary and interest. Bonuses may be awarded for certain merits. Income depends on the experience, the activities of the company, the city. In the regions they receive 50-90 thousand rubles, and in the capital more. Managers can also work remotely, the income in this case ranges from 30-80 thousand rubles.