The best advertising campaigns for autumn children's clothing collections

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

The new fashion season concerns not only adults but also children. The world's leading brands have long been taking children's collections no less seriously than their adult lines. Particular attention is paid to advertising campaigns that are designed to highlight the mood of the outfits. Of course, only children take part in the filming of such campaigns, which makes them very touching.

For the autumn season, fashion designers presented several advertising shootings of children's clothing collections, the best (beautiful, stylish and simply cute) we decided to show you.

Oscar de la Renta

Advertising campaign for a new collection for girls from Oscar de la Renta literally imbued with autumn mood. It harmoniously combines shades inherent in the very nature of this season - red, orange, dark green, dark blue. In each outfit, it is proposed to combine almost all of these shades at once - it turns out beautifully due to the mix of prints and monochromatic fabrics (denim, chintz, and also tweed).

The looks are retro in nature and combine the brand's romanticism and fun. It was possible to show all this not only thanks to the collection, but also thanks to the location of the shooting - it was held in the Protugal city of Sintra.

Dolce & gabbana

Italian duo Dolce & gabbana traditionally makes its advertising campaigns similar to a family photo album and makes all collections - women, men and children - logical continuation of each other. In the photo in front of us is a large Sicilian family, the main decoration of which, of course, children. The designers turned boys into real gentlemen - in three-piece suits with butterflies and scarves, and from girls - princesses in dresses embroidered with piteka and coats in the style of the fifties (very similar to adults). The main colors used for clothing are gray, black, white and red.

The promo-campaign was shot by the favorite photographer of designers Giampaolo Sgura, and the muse of Domenico Dolce and Stefano Gabbana, model Bianca Balti, acted as the proud mother of a large and emotional family.

Burberry prorsum

Leather jackets are for rebellious toddlers.

New children's collection of the British brand Burberry under the self-explanatory name Mini-Me conveys a rock-style mood - seemingly not at all childish. But almost all kids want to be like their parents. It was based on leather jackets - just like in adults - for kids with a rebellious character. The line also includes comfortable warm woolen coats, shirt dresses and, of course, the brand's traditional item - a beige trench coat with a checkered lining - also very similar to models for adults. Therefore, if your child secretly (or not secretly) and with admiration tries on your outfits, it's time to choose something like that for him.

The advertising campaign turned out to be cheerful in mood, but restrained in colors - all images are black and white.

Fendi

In the collection Fendi there are outfits for weekdays and holidays. For the former - practical gray and brown shades (the collection was created after being inspired by children's street games), warm outerwear (in particular, coats that combine wool and leather, which today is the main trend among adults) and accessories (knitted hats, suede boots with fur), for the latter - brighter colors, bold styles and combinations (for example, tutu skirts with coarse leather boots and sweaters with graphic prints).

The advertising campaign itself looks very original - in order to interest children in the art of fashion, its creators came up with the style of a fairy-tale book. Young models in the pictures are surrounded by landscapes of a magical painted world. They play with unusual animals, try on hare ears and mustache themselves, they are surrounded by fantasy flowers and trees.