Video: Tilda Swinton became the face of Nars
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
Cosmetic company Nars has recently become known not only for its products, but also for non-standard stars of advertising campaigns. The creative director of the brand, François Nars, is trying to impress the audience with an unexpected choice of faces, and for several seasons he has been doing well. Nars cosmetics have already been presented by such famous ladies as Charlotte Rampling and Daphne Guinness, known for their thirst for eccentricity. And next season, actress Tilda Swinton will be the star of the campaign.
Monsieur Nar immediately explained that he chose 53-year-old Tilda because of her bold style and amazing roles in controversial films (like "Something Wrong with Kevin" and "The Grand Budapest Hotel"). “As an actress, she shows herself as a strong personality in front of the camera,” says Nar. "And as a woman, she has a wealth of experience in transformation and expression."
By the way, Swinton does not consider himself a beauty and believes that this is a great advantage. “All my beautiful friends sooner or later put their looks into circulation. I'm not just talking about sex. They remember all the time that they have blonde hair, blue eyes, full lips, and they must behave accordingly. This is a lot of pressure that I was deprived of. I turned off my sexuality and found it very comfortable."
Swinton loves Naru. “I met François recently, but I have been a fan of him for a long time. I liked him right away, and we decided to work more together after the very first photo session,”says the actress.
By the way, Tilda herself refers to decorative cosmetics with mixed feelings. “I like cosmetics, but if you want to be like yourself, this is not the best way. Makeup makes you look like someone else,”the actress once remarked in an interview with Esquire.
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