Video: IQOS presents a new SIMPLY AMAZING campaign
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
Little joys surround us everywhere, you just need to be able to notice them. The smell of fresh baked goods, a spontaneous meeting with friends, your favorite perfume. Even just a hot bath after a working day can significantly improve your mood. The IQOS brand invites us to recall such moments that every day evoke positive emotions in us.
In September 2019, IQOS is launching a new communication campaign SIMPLY AMAZING, which aims to build a confident, inspiring dialogue with the IQOS user community.
All messages carry a motivating message about how important it is to trust your feelings, value your uniqueness, see new opportunities and boldly move towards change.
All the plots of the new campaign are shots from life, the very situations in the center of which are the fireworks of the heroes' feelings: a sense of freedom, delight, lightness and anticipation of the incredible.
Filming took place in Tokyo and San Diego (California), where locations were chosen different in their atmosphere: picturesque landscapes and breathtaking views of megacities. To launch a global campaign, the brand invited its users to share their life stories: what inspires them and what makes their every day unique.
IQOS is a large international brand that is already represented in more than 40 countries, which is reflected in the campaign: all the heroes represent different cultures, nationalities and generations. Each of them has their own dreams and aspirations, and they are united by their ability to appreciate unique moments and live simply in pleasure.
More information here: iqos.simplyamazing.ru or Instagram @iqos_simply_amazing_ru.
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