Video: Louis Vuitton is the most expensive fashion brand in the world
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
Which brand represents true luxury? French house Louis Vuitton. As experts have found out, the LV tag, coveted by many fashionistas, symbolizes not only first-class luxury, but also the most expensive company. The cost of Louis Vuitton is estimated at more than $ 21 billion.
The famous brand was the most valuable in the recently compiled rating of companies producing luxury goods, and rose in value on a par with the world's largest companies of national importance.
Recall that next season the most famous and wealthy pop diva will personify the most luxurious brand.
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The creative head of the house, Marc Jacobs, invited Madonna to participate in the advertising campaign. The amount of the star's contract is kept in strict confidence, but given the diva's mercantile nature, it is reasonable to assume that the fee is calculated in six figures.
The rating of the most expensive luxury brands, compiled by Interbrand, includes 15 companies, most of which are from France, Switzerland and Italy. So, after Louis Vuitton, whose value was, according to Interbrand's estimates, $ 21.6 billion, there was the Italian brand Gucci. Its cost exceeded $ 8 billion. Closing the top three is Chanel, estimated at $ 6.3 billion, RBK.ru reports.
The only American company on the list - Tiffany & Co - is worth $ 4.2 billion and is in 7th place (however, there are persistent rumors about the upcoming bankruptcy of the famous jewelry company). It was outstripped by Rolex ($ 4.9 billion), Hermes ($ 4.5 billion) and Cartier ($ 4.2 billion). The top ten also includes Prada and Ferrari, valued at $ 3.5 billion, as well as the Bvlgari brand - $ 3.3 billion.
The Swiss watch brand Patek Philippe was in 13th place, with a capitalization of $ 1.1 billion. Together with him, Burberry ($ 3.2 billion), Dior ($ 2 billion), Zegna ($ 818 million) and Ferragamo ($ 722 million) fell short of the top ten most expensive companies.
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