The most expensive cosmetics

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

What does the modern average girl devote most of her time to? That's right, the self-made process, professional growth and career advancement. Where is Sophia Kovalevskaya or Marie Curie! A woman programmer, nuclear physicist and secretary of state is a normal reality, a requirement of the times. And we, self-confident iron ladies, are beginning to remake the world in our own way. Slowly, little by little, but redoing. And one of our progressive achievements in this difficult process is the appearance of luxurious cosmetics with an instant effect and without side effects.

After all, one feature sharply distinguishes us from men - a panic fear of old age. Not even the process itself, but its visual signs. For men, gray hair is a sign of wisdom, for us it is a sign of weakness.

Dr. N. Perricone, fashionable in the USA, assures:

In order to prevent aging, you need to eat right, take vitamins and take care of your skin. And everything should be done in a complex. One without the other and the third simply does not make sense. The need for adequate sleep, physical activity and a balanced diet has been mentioned on Cleo many times. Let's talk about the third component. More precisely about luxury cosmetics - the most expensive cosmetics. The so-called "selective". On the merits and demerits of an exclusive at fantastic prices.

Is it worth spending money on them? Or will we do with grandmother's means (egg white on the face as an alternative to lifting, etc.)? How many years have we used traditional medicine recipes, and the results are excellent. Take, for example, Sofia Rotaru's signature recipe: "Wash only with baby soap"!

The stars love to powder our brains. The famous Sophia Loren shared seven secrets of beauty preservation, among which is the mandatory use of a cream with a high content of vitamin A and rose water - face lotion. So simple! Here's just a little snag. These cosmetics have been developed SPECIALLY taking into account the characteristics of the actress's skin. Have you changed your mind about running for rose water?

Grandma's recipes are good for grandmothers. Can they (fruit and vegetable masks) cope with the negative effects of radiation from PC, urban smog and stress based on the unstable economic situation in the country?

So we came close to the first advantage of a cosmetic exclusive - effective ingredients. Biologists can no longer cope with the tasks of improving female beauty, and they called mineralogists and jewelers for help. Everyone has heard about the wonderful lines of cosmetics from Mikimito Cosmetics with pearl extracts, creams with gold ions from Estee Lauder Guerlain, diamond chips in Creme de La Mer. Precious ingredients for women who love themselves.

The next advantage is the ability to save time. The cost of the most expensive cosmetics is determined by their effectiveness and almost instantaneous effect (smeared anti-age cream, and after two hours the wrinkles smoothed out …) Manufacturers are well aware that modern ladies are practical and picky. And in exchange for a tidy sum they will demand a drug and a miracle and fast-acting one.

The third advantage is the placebo effect. We are subject to emotion. And when it comes to cosmetics - emotions literally overwhelm! "A woman who does not take care of herself will not look good and attractive. Each one evaluates herself either for cheap or expensive cosmetics ", - so many ladies say.

We, the children of the market economy

We know very well the basics of marketing policy and are familiar with the fundamental statement: "For some products, a higher price gives more sales. For example, expensive cosmetics sell better than cheap ones because consumers believe that expensive cosmetics are really better." "Yes, I will save on washing powder, maybe even tights, but not on my own face!"

Glamorous and luxurious packaging adds fuel to the fire. It's nice to pick up a jar with a gold lid! And a positive attitude is immediately reflected on the face, playing along with the magical components.

But what about without the dark side of the moon? The biggest drawback, sometimes overshadowing all the above advantages of luxury cosmetics, is the price. Why include a piece of brand value in the price tag? I agree, the legends about the futuristic rose Shiseido and the resettlement of the mysterious kniphofia (Dior Prestige) sound amazing, but … Or, for example, it is unbearably disgusting for ladies with economic education to look at gold caps (a waste of resources!) How many decent care products can you buy for 300 euros ? I do not mention inexpensive domestic (by the way, high-quality) cosmetics.

And yet, despite the stunning prices, the selective cosmetics market is expanding. After all, more and more women run banks, corporations and states. And they want to remain young and beautiful women. And the question of money is irrelevant here.

But if you still consider the cost of La Prairie Skin Caviar Cream one of the deepest delusions of humanity, look at the situation from the opposite side. In one of the glossy magazines a few years ago, a reader's revelation was published, something like "The Tale of a Mink Coat." A young woman saw in the window of a boutique of amazing beauty a fur coat at an absolutely terrible (judging by the number of figures) cost. And the woman wanted this fur miracle - to howl just right. She, a representative of the middle class, could only dream of the luxury she had seen. By the way, she already had a spouse, and she could not count on a rich sponsor. In the end, the woman got a job with a decent salary. And she began to make a career. Why not consider the Valmont jar of cream (for 450 euros) as a powerful incentive? Every woman wants to look "gorgeous, luxurious, expensive" and the most expensive cosmetics to match this. …

However, there is another curious point of view on this score: "The cost of cosmetics is not so important. The main thing is that it does not seem cheap. And in general, to appear in the form of a princess, being Cinderella, is a true art."