How does red lipstick affect men?

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

Any of us knows very well: red lipstick on the lips is a powerful sexual message. But French scientists decided to fully understand this phenomenon and made an unexpected discovery. It turns out that by looking at a lady with red lipstick, most men become more generous.

Experts from the University of South Brittany, Nicolas Gueguen and Celine Jacob, conducted an interesting experiment. They asked the waitresses of three restaurants in Vannes to use red, pink, brown lipstick or no lipstick altogether. During the experiment, the girls served a total of 447 visitors.

Earlier, researchers from the University of Rochester in New York scientifically confirmed that women in red outfits enjoy the most attention from gentlemen. “Women can count on success by wearing a red blouse or dress to date with the man they want. Indeed, in the animal kingdom, the red color often means that the female is going through a period of greatest fertility,”said one of the university researchers.

And here are some observations that were made: the waitresses with red lips received a decent tip from the visitors. Although in France, tipping is usually reluctant, since the standard 12% service charge is included in the bill, Meddaily.ru notes.

Moreover, the appearance of the waitresses had no effect on female visitors, which cannot be said about men, according to a report published in the International Journal of Hospitality Management.

As the scientists explain, red lip color is associated with high estrogen levels, sexual arousal and health. In a word, it is now completely clear why many makeup artists insistently advise their clients to choose a lipstick of one of the shades of red.