Video: How does clothing affect the psyche?
2023 Author: James Gerald | [email protected]. Last modified: 2023-05-24 12:31
Feel guilty about buying too expensive shoes or a silk blouse? Quit tormenting yourself. Now we have the perfect excuse to buy luxury clothing. As experts at Northwestern University, USA assure, with the help of beautiful clothes you can make not only an impression on others. But also increase your own self-esteem.
You've probably heard of the theory that "you are what you eat." Now scientists are paraphrasing the expression: "you are what you wear." In other words, they emphasize that the perception of oneself to a large extent depends on our wardrobe.
Northwestern University even coined the term "enclothed cognition" - to describe the connection between dress and psychology.
“The study of our subject involves clothing as such and what influence this or that model has on our perception and behavior,” explains one of the authors of the new trend, Adam Galinsky. - When we put on a suit, we make an impression not only on others, but also on ourselves. When we feel luxurious silk on our body, our mood changes as well”.
Scientists have already tested this phenomenon on the example of a group of volunteers. Participants in the experiment were given a white coat, which was described as "doctoral". Indeed, people who tried on the "overalls" began to behave more attentively, as befits a real doctor. But if they took the same robe that allegedly belonged to the artist, their creative component became more active, writes Meddaily.ru.
Researchers are now trying to clarify how serious the psychological effects of everyday wear are.
At the same time, Galinski reminds: "The clothes that you wear penetrate into the tissues of your soul."