Mascara for men
Mascara for men

Video: Mascara for men

Video: Mascara for men
Video: Как применять мужскую тушь 2024, May
Anonim
Image
Image

It seems that men and women have decided to switch roles. In the last century, ladies fought for independence, won their rights, cut their hair short, and wore trousers. Emancipation took place, and now men began to fight for their rights. They want the same equality as women once did, only now in the field of … cosmetics.

For a long time there have been creams and lipsticks for men, but no cosmetic company has yet produced men's mascara. And just like the once unknown Beatles, stirring up public interest, asked in record stores if they had Beatles records, London dandies attacked British stores asking: “Do you have masculine mascara?” In January, mascara for the stronger sex flooded English stores.

The H&M retailer has unveiled its own brand of men's mascara worth £ 3.99. In the men's department. And it was not hidden in the far corner at all, but placed next to V-neck jumpers and polo shirts.

The driving force behind the men's cosmetics market in the United Kingdom is men who want to look younger and smell better. Some Europeans believe that the product's emergence is due to the return of punk and gothic to fashion. There is also an opinion that the concept of "metroman" originated from England, and it is here that men are a very promising category of consumers of cosmetic products: many of them look after their appearance more than women.

Recommended: