SONIA RYKIEL:

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

"My heart is in Moscow," Natalie Rykiel, creative director of the company, said at the opening of the SONYA RYKIEL boutique in Moscow. "This is my fifth visit to Russia. Moscow is a stunning city that I love madly. I draw my inspiration and new ideas from it."

"The Moscow boutique is somewhat smaller than the Parisian one, Ms. Rykiel admits, but all the flagship items of our brand are presented here, and I could easily dress here."

According to Natalie Rykiel, there are SONYA RYKIEL items in her personal wardrobe, but their presence cannot be called total. "One of the undoubted advantages of SONYA RYKIEL clothing, Ms Rykiel emphasized, is that it can be easily combined with clothing from other brands." "My mom created a brand that liberated women," says Natalie Rykiel.

In her opinion, recognition and success in the fashion business are ensured not through advertising moves, but through a clear understanding of what a modern woman wants and needs.

The fans of the brand gathered at the event dedicated to the grand opening of the boutique, among whom were noticed: Alexander Gafin, Olga Groznaya, Boris Moiseev, Ekaterina Guseva, Yulia Bordovskikh, Ksenia Sobchak, Victor Okhotin, Olga Rodionova and many others.