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Happy dress from PERSONAGE
Happy dress from PERSONAGE

Video: Happy dress from PERSONAGE

Video: Happy dress from PERSONAGE
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A snow-white skyscraper flying into the sky through the impenetrable night and flickering flashes of neon lights … At the PERSONAGE show for the fall-winter 2009/2010 season, held as part of the Russian Fashion Week, the atmosphere of a futuristic city of the XXI millennium was created.

The guests of the show immediately felt a certain intrigue: the invitations to the show were trimmed with fur.

“This season we use a lot of furs,” Larisa Kalistratova, designer of the PERSONAGE brand, said about her new collection. - The collection is called Urban Jungle

It is very laconic and built on contrasts of color, texture and volume. The monochrome black and white range is organically complemented by bright spots of silk dresses and tunics in bright scarlet, blue, purple and iridescent lilac. We use contrasting combinations of smooth fabrics and fur, as well as geometric sequin and satin appliqués. The black and white range looks especially advantageous on fur things - jackets, vests and accessories. In the urban jungle, black and white fur looks very modern and trendy.

We use very fashionable types of fur this season - yak, llama and astrakhan fur. This fur, unlike the same mink, looks fresh and at the same time less pretentious. The luxury of the new PERSONAGE collection is extremely laconic. These clothes are incredibly comfortable. There is no pretentiousness and excessive bourgeoisness in our outfits. At the same time, it is one hundred percent comme il faut - aristocratic with a bit of grunge."

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Such charismatic star characters as the TV presenter Aurora, actresses Olga Budina, Zhanna Epple, Inna Malikova, singer Yulia Kovalchuk and other famous persons who attended the show have long become fans of the Kalistratova style.

The guest of honor at the show was Tatyana Mikhalkova, head of the Russian Silhouette Foundation, who has come to PERSONAGE shows for several times.

Hats with fur mohawks attracted special attention of the public. Famous stylist Sergey Zverev, a lover of voluminous shocking hairstyles, carefully examined unusual hats and applauded many outings. Aurora, a lover of elegant outrageousness, also expressed compliments about fur mohawks, saying that Larisa seemed to have made her dream come true and she would gladly wear such a hat.

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Aurora wore a pearl white jersey PERSONAGE dress with a bow on the shoulder - exactly the same as the model on the catwalk. The TV presenter is a big fan of the outfits of this brand. “When people ask me what kind of unusual outfits I am wearing, and I call PERSONAGE, everyone thinks that this is a Western brand. And everyone is surprised to hear that this is a brand of a Russian designer.- Aurora admitted. - I really like the collections that Larisa makes. Few Russian designers make successful commercial collections, and it is amazing that PERSONAGE stores are in many Russian cities. There are also a lot of them in Moscow. With the program “Club of Former Wives” we filmed in various PERSONAGE boutiques, in particular in the boutique on Tverskaya. And every time during the filming, buyers gathered, who waited for a break between plots to buy some specific things that they saw on TV and in magazines!"

Olga Budinawearing a satin purple sheath dress with geometric sequin inserts from the new fall-winter PERSONAGE collection, exclaimed: “I admire how talented Larisa combines several styles in her collections … If I called her summer collection a mixture of quattrocento and hippies, then the new autumn-winter collection in my perception is a mixture of decadence and rock. Larissa uses a modern cut, but the sequin inserts certainly address us to the images of silent movie divas. And at the same time, she manages to combine these decadent dresses with amazing hats with fur mohawks! It looks very modern!"

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“Dresses are very comfortable for dynamic city life, - continued the conversation about dresses Larisa Kalistratova. - We use fabrics that do not wrinkle and do not need to be ironed. A sheath dress is a very comfortable outfit if you don't have time to choose a look from three to five things for a long time. Wearing a creative dress, you always look up-to-date! Suitable, for example, dresses with abstract appliqués, fabrics with patterns or interweaving of different materials."

Jeanne Epple also joined the conversation about dresses:

“PERSONAGE dresses are a kind of talisman and bring good luck! I really love coming to television wearing this brand's outfits - I always hear a lot of compliments!"

The entire collection shown on the catwalk will be sold in each of the 24 PERSONAGE boutiques throughout Russia. This means that each representative of the fair sex will soon be able to feel like a real star, an attractive and modern inhabitant of the urban jungle.

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