Antibarby: is she needed?

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

In the States, the production of the Lammili doll was launched. This is the same Barbie, only with the proportions of a normal nineteen year old girl. Some parents fear Barbie is introducing beauty standards beyond the reach of a living person. Too short feet, thin waist. It was to this opinion that Nikolai Lamm, the creator of the new doll, listened. But does society really need this doll? Are we ready for it?

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Against everything bad

Yes, Barbie influences the psychology of Western girls. Doll imitators discussed in the media, spending energy and money on plastic surgery - this is the most visible, but not the largest part of the phenomenon. The popularity of Barbie is associated with the growth of directly opposite diseases - anorexia (this is when they hardly eat) and bulimia (this is a painfully high appetite). A real woman with the proportions of this doll would lack twenty percent of the weight. At the same time, there can be no talk not only about childbirth - even about regular menstruation. The details are unpleasant - but the doctors have calculated it. And you have to listen to doctors. There are even several community organizations that are fighting against the dominance of Barbie dolls in the market.

The Lammili doll, according to the author's idea, should promote healthy, attainable beauty.

The Lammili doll, according to the author's idea, should promote healthy, attainable beauty. But among the disadvantages of Barbie is not only unnaturalness.

The talking model Barbie, for example, has been accused of promoting stereotypes about female behavior. This doll appeared in 1992 and "spoke" phrases about buying new clothes and having a party. And "mathematics is difficult." That is, she did not shine with intelligence.

The last talking barbie scandal occurred this fall. The British woman bought her child a talking doll, and the doll sang:

- What the fuuuuuck ?! - translation, firstly, is not needed, and secondly, you can get a fine for such words in Russian.

It is clear that initially there was some other phrase, and swearing was heard due to the poor speaker.

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A year after the first release of Talking Barbie, the manufacturing company conducted a survey, they say, should she break up with Ken or leave it as it is. The target audience - little American girls - told them to keep Ken, but make him look more glamorous. "Glamorous" Ken came out in a shiny purple vest, a mesh T-shirt, a shiny ring on a chain around his neck and an earring. Who do you think reacted to this Ken with more interest than little American girls?

That's right, the gay community. And, as a consequence, journalists. A cock ring was seen in the jewelry on the chain. And purple clothing is used by American gay men as an identifying feature. As a result, Lisa McKendall, Marketing Manager at Mattel, said:

- Selling cock rings to little girls is not our business.

The doll of incomprehensible orientation was taken out of production and even withdrawn from stores.

Although gay dolls have appeared in the States for a long time. The first is in the seventy-seventh. “Gay Bob” made a huge noise then, because in the seventies the LGBT community did not enjoy much respect even in the “stronghold of democracy”.

Find differences

- Launching Lammili is based on being true to yourself in a world that makes you meet standards. I think the new world that we can build, with interactive resources, accessories and clothing, will allow children to find their own path, - the founder of the project writes on the official website.

Lammely even has acne, stretch marks and scars.

(they can be glued with special stickers)

So far, Lammily has no fictional biography, no boyfriend with girlfriends, no accessories. The doll can be purchased in a single configuration and by special order. It will appear on store shelves only in January.

Barbie has a whole world. There is Ken, there are girlfriends, there are boyfriends of girlfriends. There is a biography. Barbara Millicent Roberts was born in a small town in Wisconsin. Later, however, they began to claim that it was in New York. She is dating Ken Carson, but the guys are not married. A full-fledged family with children in a doll company is Ken's friend Alan, Barbie's girlfriend Midge and their twin children.

Read also

News | 2016-29-01 Barbie is changing

In the West, among other things, a disabled friend of the Barbie is on sale. In Russia there is no. There was only one attempt to put this doll on store shelves and it ended in nothing. The partially able-bodied Becky has arms and legs in place, just a wheelchair is also included. Pink.

Marketing geniuses and market analysts have found the reason why Becky did not find popularity in Russia. And the point is not that we have a bad attitude towards disabled people in our country. The fact is that Barbie is not perceived by our children as a girl next door, as a doll modeling an ordinary person. Barbie for our children is a doll from another world. Not so much overseas, but in general parallel, with princesses, dragons, unicorns and, for some reason, Ken in a jacket.

So about the future popularity of Lammili in Russia, we can speak with very big reservations. Although all these reservations stem from the special perception of the Barbie doll both in the countries of the former socialist camp and in some barely developing Africa.

European-American parents buy Barbies for their children because they played with her as their children. Russian parents - because they wanted this doll as their children. In the States, five dollars per doll is an acceptable price. Our original plastic beauty from Mattel costs about a thousand rubles in the cheapest version. Our children do not associate themselves with Barbie, she is a princess for them. And, by the way, it is the Barbie princesses who enjoy the greatest success in the domestic market. Everyone wants to be princesses, but no one thinks to be a Barbie.

Our children do not associate themselves with Barbie, she is a princess for them.

And since our girls do not associate themselves with the most popular doll, then its "anatomically normal" analogue - Lammily - loses its meaning. The doll from the first release costs 25 dollars, delivery will cost another thirteen, taking into account the fall of the ruble - even a Barbie is several times cheaper. And there is nothing to say about counterfeit analogs. By the way, "fakes" are produced not only in some Asian countries. A huge number of similar dolls are made in Russia, Belarus and Ukraine at factories built in Soviet times. But the original Barbie from Mattel bought in Moscow is most likely assembled in China.