For peace on earth: show of Yana Nedzvetskaya and brand Lo

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

Western fashion houses constantly make real shows out of their shows - they either erect huge installations on the catwalks, or they arrange a fashion show at the airport or on the Great Wall of China, but this trend has so far only partially reached the Russian fashion world. Domestic designers limit themselves to classic options for demonstrating their creations, slightly embellishing the atmosphere and accompanying the show with live music.

Fortunately, not all fashion designers adhere to such a conservative approach to show staging and are happy to experiment. On the eve of Russian Fashion Weeks, the creative director of the Lo brand Yana Nedzvetskaya decided to surprise everyone. She presented her new collection "KHAR MAGEDON - Psalm 36:29".

This apocalyptic name hid light outfits with exotic prints and high fashion looks. However, it was not so much the collection that was surprising (Nedzvetskaya has already established itself as one of the best domestic designers), but its presentation. In the invitations to the show, a water show was announced - and, of course, all the guests were intrigued, but no one expected that such a large-scale and unusual action would end up.

The invitations to the show included a water show - and, of course, all the guests were intrigued.

The arena for the show was the swimming pool of the capital's fitness club "USSR", in the middle of which a podium was installed, ending above the water surface with floating water lilies. VIP guests were invited to dress in scuba divers' suits and sink to the bottom of the pool, while the rest were seated on chairs around the perimeter. Not knowing what to expect, the guests were at a loss, but after a few minutes they were allowed to satisfy their curiosity. The show has begun.

The show was opened by synchronized swimmers Anna Nasekina and Daria Vakurova - in the water they performed an etude that clearly demonstrated the main idea of the designer: "The victory of higher forces over war and the birth of new life on Earth." After this memorable dance, models began to appear on the catwalk. Some of them, reaching the edge of the podium, … fell into the water and there they continued to demonstrate their complex outfits, creating exquisite living figures under the water.

The uniqueness of the show was not only the ability of the models to masterfully work underwater, but also the use of technologies that make it possible to broadcast underwater filming online, displaying the image on screens located around the podium. Therefore, viewers could observe not only what is happening above the water, but also contemplate the underwater beauty.

Spectators could observe not only what is happening above the water, but also contemplate the underwater beauty.

As for the clothing itself, in the new season, the Lo brand invites women to dress in pastel outfits decorated with a floral print and in outfits made of the finest lace. Yana Nedzvetskaya herself spoke about her collection as follows:

- I did what I always do - high quality, comfortable and beautiful, but this time I decided to indulge in a little hooliganism and presented several provocative models.

Friends and colleagues came to support the designer, among whom were athlete Anna Chicherova, actresses Maria Berseneva, Elena Ksenofontova and Anna Banshchikova, singer Lama, the group "Prime Minister" and many others. Of course, not everyone dared, having equipped themselves with scuba gear, to dive under the water, but absolutely everyone got a lot of impressions and emotions.

Photo: press service