Video: Fighting Views: Faux Fur?
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
Anse is an online store for the production and sale of faux fur coats. In our group on the social network "VKontakte" and on other sites, you can see opinions that artificial fur is strange, unfashionable, and cheap. However, in practice, not all of the debaters will be able to visually determine the origin of fur, and global trends dictate a different attitude to artificial fur.
Where does this negative come from? Such an attitude, in our opinion, is formed by two aspects: the tendency of a person to identify himself with his things and the system of values that dominates in society.
Today, for many people, the meaning of life is in the possession of expensive gadgets, clothes, cars, which are associated with success, high status, and public recognition. Most of these things have no real value, that is, they do not work to satisfy vital needs. The popular culture of consumption creates with their help the image of a person who “achieved everything”.
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Natural furs are one of the most popular components of the image, so any fur coat traditionally adds one hundred points to the owner's self-esteem. A whole army of advertisers is working on this effect, positioning fur as a sign of prestige, elitism, and the owner's style.
But if we put aside the imposed stereotypes, will an animal fur coat remain on the list of really necessary things? It seems to us that no.
We are glad to everyone who does not equate “to live” and “to have”, who likes the look of fur, but its price seems unreasonable - including from the point of view of the sacrifices made. At the same time, we understand and share the desire of our clients to protect themselves from the cold and at the same time look stylish. We put a lot of effort into the selection of frost-resistant materials and the design of each model, trying to ensure that Anse coats warm both body and soul.
Masha Koshkina, CEO of online store Anse
anse-shop.ru
vk.com/anse_st
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