Video: Mikhail Gorbachev became the face of Louis Vuitton
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
Mikhail Gorbachev, the first and last president of the USSR, took part in an advertising campaign for the iconic fashion house Louis Vuitton. The photo session was taken by legendary photographer Annie Leibovitz and will appear in the September issue of the American version of Vogue magazine.
The ex-president has joined the list of famous personalities who have been invited to participate in the Louis Vuitton promotion, which aims to promote suitcases and travel accessories. Tennis players Andre Agassi and Steffi Graf, actresses Scarlett Johansson and Catherine Deneuve also starred for this advertisement.
Recall that Mikhail Sergeevich already had experience in advertising. Earlier, Gorbachev advertised the Pizza Hut pizza chain. At that time - and it was ten years ago - the world community assessed this act of the ex-president of the Soviet Union as a fall or the lowest point in his career.
It should be noted that Leibovitz had a really impressive photo session: Andre Agassi and Steffi Graf are captured in a couple - they are hugging in a hotel room, and their travel bags are scattered nearby, and not yet unpacked. Catherine Deneuve sits thoughtfully on the platform. Mikhail Gorbachev is captured sitting in the back seat of a car. Next to him is a Louis Vuitton bag. Of the entire group of celebrities, Mikhail Sergeevich looks the most tense. "He holds on to the door handle as if there is polonium-210 in his bag," the New York Times ironically says.
The selected celebrities and Mr. Gorbachev in particular embody the value of travel, LVMH is convinced. The campaign is based on the idea of a "personal journey", which implies dramatic changes in a person's life. The parties did not disclose the amount of Mr. Gorbachev's fee. LVMH only clarified that they had transferred all the money to the account of the Gorbachev Fund.
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