Video: London is recognized as the capital of shopping
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
The shopping angel recently installed in Riga should be moved to the capital of Great Britain. A few months ago, London was recognized as the capital of fashion and is now recognized as the capital of European shopping.
Such an interesting status from the point of view of consumers was awarded to the city according to the results of a study conducted by the Economist Intelligence Unit (EIU) in 33 European countries. London is followed by Barcelona and Madrid, Paris and Rome.
The positions of capitals and megalopolises in the list were determined according to 38 criteria, including the number of shopping centers, convenience of their location, thematic variety, availability of well-known brands, price level, attractiveness of seasonal sales.
The number of tourists visiting the city and the quality of services, in particular, the sellers' proficiency in foreign languages, were also taken into account. Out of 100 possible points, starting for meeting each of the criteria, the British capital scored 80.6.
According to the newspaper "Kommersant-Ukraine", Kiev was in the ranking of the best cities for shopping tourism according to the EIU - in 27th place, bypassing such cities as Warsaw and St. Petersburg. And the Russian capital is in 19th position.
At the same time, researchers note that, in general, European cities are more preferable for shopping than, for example, American or Asian cities.
Eric Noyal, vice president of Global Blue, which commissioned the study, noted that the popularity levels of the same cities as tourism hubs and consumer goods trading centers are very different. Thus, Paris, stubbornly retaining the first position in the list of tourist metropolises, at the same time as the center of commerce is only on the fourth step. This is caused, in particular, by the insufficient quality of Parisian hotels, which were regarded by experts as excessively expensive in relation to their quality level.
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