Hair care: expert advice

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

At different times, in different cultures, female beauty was perceived differently. In Egypt in 246-221. BC NS. noble ladies wore only long hair: they were a sign of beauty, noble position and a source of pride for the owner. They cut their hair only as punishment for some offense. But only one haircut went down in history and formed the basis of the beautiful legend about Berenice's hair.

Egypt at that time was ruled by a descendant of the Hellenistic Ptolemaic dynasty - Ptolemy III Everget. Every time Everget went on a military campaign, his beautiful wife Berenice began to pray to the Greek gods, asking them to save him from death. Once, when the husband went to the next war with the Assyrians, there was no news from him for a long time. Sensing mortal danger, Berenice went to the temple of Aphrodite and put her luxurious cut-off braids on the altar of the goddess.

Berenice's prayers were answered, and Everget returned home victorious. But what was his surprise when his beautiful wife came out to meet without luxurious braids. The story of his wife infuriated the ruler: he could not agree that the victory gained by him in the battle was not his merit, but the result of Berenice's prayers.

The priest Konon came to Berenice's aid: as soon as the sky darkened and stars appeared on it, he showed the ruler a new constellation that appeared on the night of Berenice's sacrifice. In him Everget recognized the braids that once belonged to his wife. On the same night, the ruler ordered to write a new constellation of 42 stars, similar to a thin shimmering lace, in the catalog, christening it "Berenice's Hair".

Now let's go back to the 21st century. What is the first thing a man pays attention to when he looks at a woman? Oddly enough, the aesthetic standard "face - chest - hips - legs" has changed over time, and other features of the female image came to the fore. Polls show that when evaluating a woman, in 85% of cases, a man looks at … hair. Long hair has ceased to be an unconditional criterion of beauty, and this is due to the fact that with climate change people have been wearing clothes for many centuries and the need for hair as a means of keeping warm has long disappeared. But well-groomed, shiny, thick hair, stylishly styled in accordance with fashion trends, is an integral part of a successful and attractive female image.

Shaping and maintaining the silhouette of a hairstyle requires some effort, and, fortunately, there is no shortage of hair styling products now, on the contrary: store shelves are full of a variety of products.

Let's try to make the right choice, given that the summer season, when our hair was exposed to strong drying out of the sun, is over and autumn will begin soon, which will bring not only a golden Indian summer, but also such a nuisance as rains, during which even the most beautiful styling can turn into nothing in a minute.

Among the general diversity of beauty store shelves, let us pay attention to the products of the Prelest Professional brand - one of the most modern and universal brands, under which styling products are produced for all hair types that can satisfy any styling whims.

The quality of the products is guaranteed by the long history of the manufacturing company: ARNEST has been producing styling products since 1971. Its production facilities and research and development center give life not only to Russian, but also to many European brands.

ARNEST is constantly improving its products, taking into account the peculiarities of current fashion trends and consumer demands.

When intricate hairstyles of dandies were in vogue, which required maximum permanent fixation, the "Prelest" hair spray was the best choice. With the fashion for natural beauty, Prelest Bio styling products have appeared, which include natural ingredients that provide additional hair care.

Now, when the fashion for naturalness goes hand in hand with the fashion for giving the hair incredible volume, the most interesting solutions are offered by the Prelest Professional brand.

Created for the most discerning and most beautiful Russian women, the Prelest Professional brand offers many ways to create your dream hairstyle. Varnishes and mousses "Prelest Professional" are versatile and can be used to create any, even the most creative hairstyle. How do they work? After applying the styling mousse, the hair gains excellent volume from the roots, the hairstyle acquires an elastic hold that does not allow the hair to fall apart. Special fixing polymers of a new generation, contained in "Prelest Professional", create a protective film on the hair - a barrier against harmful environmental influences. It is the high quality of polymers that ensures easy combing without sticking hair, and also eliminates static electricity from the hair.

Each product "Prelest Professional" contains special caring components that allow hair to remain elastic, strong and healthy in any conditions.

So, in the varnish and mousse "Beauty Professional Memory Effect" contains bamboo extract, which gives hair flexibility. The products of this line create a unique effect: the hair "remembers" the styling shape and the set volume for 48 hours! And even the next day, after combing, they tend to return to the shape set the day before.

New "Prelest Professional" - Organic Power hair spray and mousse with organic rooibos extract. In addition to the main styling effect - incredible volume from the roots - these products strengthen hair thanks to their mineral complex.

On the eve of the onset of autumn, special attention should be paid to hairspray "Prelest Professional Protection Megafix". If you take the necessary measures, with its help perfectly styled hair will not only not disintegrate from moisture and gusts of wind, but will also be reliably protected from accidental drops of rainwater (not the most environmentally friendly, especially in a metropolis).