Video: WWF's most shocking ad campaigns
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
On September 11, the World Wildlife Fund (WWF) celebrates its birthday - the world's largest non-governmental international environmental organization, whose efforts are aimed at solving the most pressing environmental problems in all corners of the world. It was founded in 1961 in the small town of Morgue, and its founders had no idea how large-scale their project would be. Today WWF's actions to protect nature are known all over the world. The fund's advertising projects are especially interesting and unique. From year to year they become more and more provocative - but this is the only way to draw people's attention to the problems surrounding them, to really hook them.
We offer you a look at the most provocative and even shocking images of WWF advertising campaigns.
“Stop climate change before it changes you” - this is the slogan under this slogan was released in a truly shocking snapshot of the WWF campaign. It depicts a man with a fish's head and a frightened look. And let it be clear to us that this is just a drawing, but isn't this a reason to think about the future?
"Fashion requires more sacrifice than you think" - WWF calls for an end to illegal hunting of animals in order to use their skins for tailoring. An adult leopard with a cub and labels on their backs is a frightening sight.
Another poster on a similar topic. The slogan “You shouldn't buy exotic animals as souvenirs” encourages people to think about endangered animal populations. The bloody trail from the tourist's suitcase demonstrates the problem more than clearly.
“Imagine This Is Your Child” is another very powerful way to call for the fight against poaching.
“70 percent of plastic ends up in the ocean” isn't just an advertising slogan, it's true, and frightening at that. With this approach, instead of coral reefs, the ocean will soon be full of these plastic sculptures. The Foundation recalls the Pacific garbage patch, where the current carries most of the bottles, bags and disposable dishes.
“Terrible” and “Even worse” are two simple slogans with which one cannot but agree. Sharks are predators, but no matter what harm they bring to people, they occupy their useful place in the ocean. The complete extermination of sharks will not lead to anything good. Yes, a person should stay away from them, but this does not mean that they need to be wiped off the face of the Earth.
"If we don't stop global warming, nature will stop." Before us is a terrible picture of seemingly ordinary life, only it passes under water. If global warming continues, nothing will stop this picture from becoming reality.
"Every minute 15 square kilometers of rainforest disappears." Tropical rainforests are home to 45-70% of the planet's animals and plants. What will happen if they are gone? A resident of the tropics, Tarzan, is already, to put it mildly, surprised.
The forest is the lungs of the planet. The picture shows this literally, as well as the rate at which we deprive ourselves of this important organ in the body of the Earth. The slogan of the campaign is "Before it's too late."
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