Video: The funniest gum ad campaigns
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
On September 23, 1848, American John Curtis invented chewing gum. In a sense, it existed before - in ancient times, people chewed the resin or frozen sap of trees. Curtis started the industrial production of gum using pine resin and flavorings.
Today, the production and release of chewing gum is a huge industry. Moreover, there is a lot of competition between the manufacturers of this product. Therefore, each of them tries as best he can so that the buyer will notice him. This is how non-standard advertising campaigns are born, the brightest and funniest of which we invite you to look at.
This ad campaign has graced the pages of some magazines. A large paper "bubble" will come up right at the spread - you must agree, a non-standard approach.
The slogan of this advertisement was “Wake up the child within yourself” - this is what the main characters are doing, inflating big bubbles, in which, instead of adults, children can be seen.
Another unusual version is for those who never part with chewing gum or who love to blow bubbles out of it too much.
This piece of creativity won the Grand Prize at the 2008 Dubai Lynx Award. A large balloon played the role of a bubble that grew directly from a poster hung on the streets of the city.
Such a poster adorned the streets and magazines in Indonesia. Someone seems to have gotten too carried away with chewing gum …
And here I was not just carried away, but overdid it. A funny idea went beyond the poster - for clarity.
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