Russian Fashion Week: spring comes in October

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

Russian Fashion Week Spring-Summer 2005 will be held in Moscow from October 22-30, 2004. RFW shows will take place at the Russian Academy of Arts, at the T-Modul exhibition complex and at other venues in the city. More than 60 designers from Russia, Ukraine, Georgia, the Baltic countries, Great Britain, France, Italy, and the USA will take part in it. Within the framework of the autumn RFW, professional seminars and dozens of parties are planned. The general partner of RFW is Pantene Pro-V, the official partner of RFW is Motorola.

The largest Fashion Week in Eastern Europe, Russian Fashion Week, will begin with a "men's day": new collections will be shown by Max Chernitsov, Dmitry Loginov for ENTON, FRESH ART, Vitaly Azarov and others. Alena Akhmadullina, Yulia Dalakyan, Lena Makashova, Lydia Soselia, Ira Krupski, Elena Suprun, Olga Romina, Sultanna Frantsuzova, Avtandil Tskvitinidze (Georgia), Yegor Zaitsev, Vassa, A&V (Lithuania) will present their collections for the spring-summer 2005 season at RFW in October.), Ivan Aiplatov (Belarus), Olga Samoshchenko (Belarus) and others. New collections of British fashion designers Matthew Williamson, Sophia Kokosalaki, Jenny Packham will be shown on the RFW catwalk. The latter became famous for her wedding dresses and exquisite dresses, which charmed Elizabeth Harley, Nicole Kidman, Mariah Carey, Renee Zellweger and Kate Moss. According to preliminary estimates, RFW for the spring-summer 2005 season will break its own April record, when 60 shows attracted more than 22 thousand viewers (while not a single ticket was sold, since RFW is an event for professionals!). The organizing committee of RFW in October 2004 is expecting more than 30,000 guests, including numerous parties and after-parties that will take place within the framework of the Week. The first shows of the October RFW are scheduled for 12.00-13.00 - this is a sensation in the organization of Russian fashion events. The final timetable will be published in September and applications are pending.

The upcoming Russian Fashion Week will be the loudest event in the fall. Russian consumers are already ready to spend serious money on clothes of Russian designers. This is the conclusion reached by the ROMIR Monitoring experts based on the results of a study conducted in the spring at the shows of the Russian Fashion Week. 89% of the respondents are "ready to spend money" on clothes of Russian brands, and 92% of the respondents are ready to admit that they are wearing a "Russian brand" if others ask them about it. Interest in domestic fashion is as obvious as it is obvious that Russian designers are at a fairly high level in the minds of consumers. More than a quarter of the respondents believe that the clothes of Russian designers should not be cheaper than similar clothes of foreign brands. A third of the respondents adhere to the opposite point of view. At the same time, to the question "How much money are you willing to spend on a dress / suit from a Russian designer?" 16% of respondents answered "$ more than 1000", 21% - "from 500 to $ 1000" and only 15% - "no more than $ 300".

The study reflects how effective the RFW strategy is, aimed at developing interest in Russian fashion, primarily in Russia. At the same time, RFW is doing a lot for the development of the fashion industry itself. In the upcoming season, Fashion Consulting Group, together with RFW, is organizing a series of seminars for participating designers. One of the sessions will be led by Godfrey Deeny, creator and editor-in-chief of Fashion Wire Daily, lecturer at the Paris Fashion Institute and jury member of the Council of American Fashion Designers.

The team of the Russian Fashion Week / Russian Fashion Week systematically works from season to season to strengthen Moscow as one of the fashion capitals of the world. Western professionals also note this: “RFW is currently focused on organizing, centralizing and modernizing fashion production in the countries of the former Soviet Union, while providing young designers with a fertile ground for developing their talent in order to achieve success nationally and internationally. level "(magazine Collezione)."Against the backdrop of four years of economic growth and after a decade of stagnation in the 90s, Russian designers began to create clothes that the average consumer can not only dream of - he could afford it," writes the New York Times in a report on Russian Fashion Week … On October 22, a representative team of Western journalists, including the largest television channels, will arrive in Moscow to cover Russian Fashion Week. RFW's guests will be buyers from the largest UK retail chains and multi-brand Parisian boutiques.