Video: Stars praise H&M debut at Paris fashion week
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
First, there was a democratic clothing line. Then collaboration with leading fashion houses, fashion designers like Versace and celebrities (for example, Madonna). And now the H&M brand is presenting its first collection as part of a very serious fashion event - Paris Fashion Week.
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The popular brand is diligently gaining positions in the pret-a-porte world. The first sign was actress Helen Hunt - at the last ceremony she appeared in an outfit from H&M. Now another serious application is a show in one of the world's fashion capitals.
After the Oscars, Helen explained that she preferred the outfit from H&M to toilets from famous fashion designers, since it really was the most beautiful dress she tried on. In addition, the brand collaborates with the environmental organization Global Green, of which the actress, she says, is a fan.
The show brought together not so much A-class stars, but people in the fashion world are very influential, from Carine Roitfeld and Anna Dello Russo to Emma Roberts and Ashley Olsen).
The collection, according to fashion critics, turned out to be quite nice, in the style of the 70s. Moderately glamorous mohair sweaters, evening dresses richly embroidered with sequins, velvet shawls, black chiffon skirts - in a word, “bohemian chic” dear to the hearts of many fashionistas.
However, the models participating in the show made the greatest impression on the public. H&M management really took a responsible approach and invited such celebrities as Isabeli Fontana and Cara Delevingne to participate in the fashion show. Now fashion critics are eagerly awaiting when David Beckham will personally present the lingerie collection as part of the next fashion show.
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