Lanvin outfits will be priced at H&M

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

The adherents of the concept of "Luxury at a Bargain Price" finally bore their time. At the end of November, a “budget” collection, created in collaboration with the fashion house Lanvin, will be on sale in the stores of the famous fashion retailer H&M. And you can admire the collection and make a general impression of it right now.

H&M's collaboration with the famous couturier Albert Elbaz has been discussed for many months. PR people tried their best to stir up the public's interest, creating a veil of some kind of secrecy and giving out in scanty portions pictures from the advertising campaign photosets.

Four models took part in the advertising campaign for the collection: Hannelore Knuts, Jane Schmitt, Tati Colitar and Natasha Poly. They were shot by renowned photographer David Sims. And Albert Elbaz himself appeared in the advertising video.

Now you can admire the entire collection. Alber Elbaz did not disappoint by making dresses and jackets recognizable for his house. Draperies, asymmetry and a classic cocktail little black dress. In general, the collection, which consists of 48 items (clothes, accessories, shoes and even lipstick), is kept in the tradition of the last Lanvin shows: asymmetry, strict silhouettes, deep colors.

The only thing that can disappoint women of fashion is the not too democratic price for H&M. The cost of fashion items will range from $ 140 for a dress and up to $ 350 for a coat. Nevertheless, most fashion reviewers are sure that on the day the collection starts selling, there will probably be a queue at H&M.

By the way, the idea of cooperation with eminent couturiers was thoroughly thought out in the Gap company. This month, the presentation of the capsule collection of the American brand and the legendary Italian fashion house Valentino is planned. This event will be timed to coincide with the opening of the Gap brand boutiques in Milan and Rome.