Jimmy Choo presents a collection for H&M
Jimmy Choo presents a collection for H&M

Video: Jimmy Choo presents a collection for H&M

Video: Jimmy Choo presents a collection for H&M
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Anonim

Fashionistas all over the world begin to thrash in a nervous shiver. And this is quite understandable: there are several weeks left before the sale of inexpensive shoes from the legendary brand Jimmy Choo. On November 14, H&M stores will have exclusive models at a ridiculous price - about $ 100 per pair.

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It is difficult to imagine a stylish lady who would not dream of a pair of Jimmy Choo shoes. Almost all celebrities, from the singer Beyonce to the first lady of the United States Michelle Obama, paraded on the red carpet in shoes from a famous brand. Jimmy Choo has been at the forefront of the fashion world for 13 years. The presence of models of shoes of this brand in the wardrobe of women, according to critics, has long been a manifestation of high style and taste. True, the price of such shoes is also dizzying - the cost starts from a thousand dollars.

Following Jimmy Choo for H&M, the collection will be developed by Sonia Rykiel designers led by Natalie Rykiel. It is already known that at first it will be a collection consisting mainly of underwear, it will be available from December 5 in all H&M stores, as well as in Sonia Rykiel boutiques. And on February 20, 2010, a capsule collection of knitwear for women and children will go on sale.

But now women of fashion have a tremendous opportunity to acquire the coveted model without the risk of going broke. Last summer, the Swedish house H&M announced a collaboration with Jimmy Choo.

“Jimmy Choo wants to offer a top-of-the-line collection, perfect for social events, to ordinary women, so that they would like to wear our accessory immediately after purchase,” said Tamara Mellon, CEO of Jimmy Choo.

As noted by fashion observers, the manufacturers have chosen the best moment to present the collection, because the party season is ahead. And some pros predict not even increased demand, but real hysteria.

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