Jimmy Choo shoes will be sold at affordable prices
Jimmy Choo shoes will be sold at affordable prices

Video: Jimmy Choo shoes will be sold at affordable prices

Video: Jimmy Choo shoes will be sold at affordable prices
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A year ago, many women of fashion, like the heroine of the movie "Sex and the City" Carrie Bradshaw, tried to buy a model of Jimmy Choo shoes, instead of saving money for a house. Today the financial situation is somewhat different, but it looks like a holiday has come for the thrifty ladies. In the near future, Jimmy Choo will present a limited edition of its collection of footwear and accessories at affordable prices in the chain of stores of the Swedish fashion house H&M.

The cooperation of the world famous shoe manufacturer with the Swedish retail chain is a completely logical development of events. Previously for H&M, designers such as Karl Lagerfeld, Roberto Cavalli, Stella McCartney, the Victor & Rolf duo and pop stars Madonna and Kylie Minogue created special collections.

Jimmy Choo has been at the forefront of the fashion world for 13 years. The presence of models of shoes of this brand in the wardrobe of women, according to critics, has long been a manifestation of high style and taste. As a rule, the cost of models of shoes from Jimmy Choo starts at a thousand dollars, and bags - at two thousand. But manufacturers are ready for a not so expensive experiment. According to experts, such cooperation between two world famous brands will allow to present Jimmy Choo shoes not only on the Hollywood red carpet.

Recall that many celebrities are adherents of the Jimmy Choo designer brand, for example, Oscar winners Cate Blanchett, Halle Berry and Hilary Swank.

“Jimmy Choo wants to offer a top-of-the-line collection, perfect for social events, to ordinary women, so that they would like to dress our accessory immediately after purchase,” said Tamara Mellon, CEO of Jimmy Choo.

The start of sales of a collection of shoes and bags of the exclusive brand is scheduled for November 14 this year in more than two hundred branches of the H&M store.

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