Video: Karl Lagerfeld's cat advertises Opel
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
Who is the most in-demand top model today? It looks like Gisele Bündchen and Irina Shayk have cause for concern. In the modeling business, a new star is shining brighter and brighter, and this is not at all some young and long-legged blonde. Today, the most serious competition for the famous top models is … a cat. Karl Lagerfeld's pet Choupette is the face of a new advertising campaign for the Opel Corsa.
While the top models diligently pose for the next edition of the Pirelli calendar, Choupette is also not wasting time. Lagerfeld personally filmed the fluffy adorable for the Opel auto brand calendar for 2015 and said that during the filming, his pet behaved professionally and was not nervous, but was tired of the process itself - when she got home, she slept for 12 hours.
However, as the media remind, earlier Opel had already advertised animals. The faces of the first generation Corsa were Tom the cat and Jerry the mouse from the Tom and Jerry cartoon series.
The automaker's marketers enthusiastically embraced the couturier's idea of replacing the spectacular beauty of model appearance with a representative of the feline family. “The 'Supermodel next to the car' concept is slowly starting to wear off,” said Opel Marketing Director Tina Müller.
It is worth noting that Choupette is not posing as a model for the first time. In July, the cat became the main star of the advertising campaign for the cosmetic brand Shu Uemura.
The animal has a Twitter account (more than 30 thousand subscribers), and in September the book "Choupette: The Personal Life of a Fashionable High-Flying Cat" was published in Britain. The biography of one of the most famous animals in the world was written by Patrick Mauriès and Jean Christophe Napias.
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