Own business in a small town: how to achieve success

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

It seems that starting your own business in a bustling metropolis is much more difficult than in a quiet province - competition in large cities is so high that there is practically no chance of real success. However, not everything is so simple, and in a small town, unfortunately, you are not welcomed with open arms either. If you are going to become a provincial businessman, you need to prepare for some difficulties, but never lose faith in yourself and your own strength.

A small town is a very special world. It seems as if all the townspeople know each other, if not by name, then by sight for sure. News and gossip scatter at the speed of light, and residents are sure that "in the capitals" everything is completely different. This is partly true, and a person who decides to open his own business in the province should constantly keep in mind some of its peculiarities.

Features of small towns

1. The population of a small town is rather conservative, and any innovation takes a long time to take root. Especially if this innovation is scandalous. For example, a nightclub built on a place of cultural value can be met with hostility. Residents of small towns are very sensitive to everything that surrounds them since childhood.

2. Provincial residents are quite hostile to newly minted businessmen and their offspring. This is largely due to the fact that the average level of wages in small towns is not very high. Therefore, you just need to convince the audience that you are trying first of all for them, and not for your own benefit.

You just need to convince the audience that you are doing your best for them, and not for your own benefit.

3. The case that you open must be vital for the townspeople. You cannot rely only on what "someone will need." If you are going to sell goods or services to the public, then make sure that they will be bought.

4. In a small town, there is a surprising combination of dislike for any innovations and a special need for something that has not yet existed. Therefore, opening the twentieth taxi service is not worth it, but a coffee shop offering fresh pastries and natural coffee, if there is none in the city yet, is a great option.

5. Your business must be accessible to the people of the province. If you open a luxury spa, expect only a handful of customers to become its customers, while others will continue to buy scrubs and wraps from regular stores and enjoy bathroom treatments.

Small town business ideas

1. Dry cleaning. For some reason, this type of business in small towns is not given the closest attention, and after all, the residents of the province also have clothes that cannot be put in order on their own.

2. Small pastry shop or coffee shop. People love to while away an hour with a cup of coffee and delicious cakes, and it doesn't matter where they live - in a metropolis or a province. It is enough to rent a small room for a couple of tables, offer visitors free Wi-Fi, and the profit will not be long in coming.

The main thing is to remember that the prices for your services should be acceptable for provincial residents.

3. Beauty salon, hairdresser. This is what women in any - both large and small - cities will never get tired of, because it is from the salons where the masters do their hair, make-up, manicure, etc. The main thing is to remember that the prices for your services should be acceptable for provincial residents.

4. Fitness club. If you want to act on a grand scale, then turn your attention to the idea of opening a fitness club. In the provinces, as a rule, such establishments are quite rare. More often than not, the matter is limited to a lonely gym or group exercises in a more or less suitable room. Many women from small towns complain that even with a strong desire to buy a subscription to a good fitness club, they do not have such an opportunity.

5. Shop of souvenirs, unusual gizmos. An interesting idea, but you should be careful with it. It is necessary to find out whether residents need such an enterprise, and only then decide to open it. The fact is that practice shows that such shops either “fade out” in the first six months, or become truly successful. Of course, a lot also depends on the assortment and the advertising campaign.

6. Delivery of pizza, sushi. It seems that now such a service is available in almost every locality, however, some small towns are still not fed with Italian and Japanese food. If this is your case, then feel free to study what is needed to open such a business and become a pioneer. People love to eat these kinds of dishes, and you won't have an end to your customers.

7. Veterinary clinic. If you are an expert in this field, then consider opening a private clinic. In small towns, people usually don't know where to treat their animals. Usually they have no choice, and everyone takes the dogs and cats to the municipal hospital. You can be a worthy competitor if you approach the issue responsibly.

Based on the needs of potential customers, nevertheless, never forget about what you like, because an unloved business rarely brings a positive result.