Video: Money acts like a drug on the human psyche
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
German scientists have confirmed the correctness of the popular wisdom "Happiness is not in money, but in their quantity." As experts have found out, the effect of money on human psychology is comparable to a drug one: just one thought about a salary increase already leads to excitement in certain parts of the brain.
Researchers from the University of Bonn conducted an interesting experiment. They enabled eighteen volunteers to complete a series of tasks on a computer for a fee. At the same time, for completing tasks of a more complex level, a reward was provided 50% higher.
Recently, financial experts have suggested that shopaholics are quite capable of saving, if not the entire economy, then at least the luxury industry. Contrary to elementary logic, true victims of fashion in difficult times do not reduce the amount of their spending, and sometimes increase it.
The subjects were able to spend the money they earned on items listed in two types of catalogs. All catalogs were the same, but prices in one type of catalog were 50% higher than in another. In practice, the purchasing power was the same for all volunteers, but the brain regions responsible for reward became more active in those who achieved higher wages.
“The increase in wages is viewed positively, even when prices rise along with wages, and real purchasing power remains unchanged, said study leader, Professor Armin Folk.
In particular, people will feel happier with a 5 percent wage increase and 4 percent inflation than with a 2 percent wage increase and low inflation, explains Steve Connor, author of a study published in Proceedings of the National Academy. of Sciences.
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