2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
She passed away more than half a century ago. And yet, hardly any of the modern divas can compete with Marilyn Monroe in terms of popularity. A serious confirmation of this is the decision of the management of the cosmetic brand Max Factor to use the photo of the late Hollywood diva in a new advertising campaign.
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Marilyn Monroe became the "face" of Max Factor -
Monroe was a client of Max Factor -
Marilyn and Chanel # 5 -
Gwyneth Paltrow as Marilyn
The legendary Marilyn has been named the face of the cosmetics brand. Her photos will reportedly be used in a 2015 ad campaign. As specified, the actress was a regular client of Max Factor back in the 40s of the last century. “Marilyn did seductive red lips, creamy tone and dramatic eyeliner in the most famous beauty look of the 40s,” recalls famous makeup artist and creative director of MF Pat McGrath. - And this image remains dominant in the beauty and fashion industry. This is the best image, the embodiment of glamor, and nothing beats it."
By the way, at one time Monroe was the face of the famous French fragrance Chanel №5. In 1954, a journalist interviewing the star asked what she was wearing when she went to bed. I heard in response the slogan of the perfume advertising campaign - “a few drops of Chanel Nº 5”.
At the same time, the media remind that previously top model Gisele Bundchen and actress Gwyneth Paltrow took part in Max Factor advertising campaigns. And last year, Gwyneth shone in advertising in the image of Monroe.
By the way, MF is not the first company to use the image of Marilyn lately. Several years ago, in a TV ad for J'Adore by Christian Dior, the image of the legendary blonde was recreated using computer technology.
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