Video: Beyonce hit advertising
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
More recently, Beyonce Knowles starred in a multi-million dollar advertisement"
The "Destiny's Child" star, rumored to be starting her own fashion line, will hit TV screens and magazines with a new fragrance for Hilfiger. It is also said that she is writing a song dedicated to the new scent, and that this song will become a hallmark of perfume advertising.
Tommy Hilfiger commented on the situation in Women's Wear Daily: “We live in a time when fame has a certain style, and that is why it makes sense to work with superstars - they attract the whole world. Beyonce has beauty, unique style, intelligence and very bright a strong personality. She is the perfect candidate for this project."
Recall that Tommy Hilfiger is one of the most famous American designers who collaborated at one time with Jordache, and earned the title of one of the "Four Great Designers of US Menswear", along with Calvin Klein, Ralph Lauren and Perry Ellis. In the 90s, Tommy began production under his own brand.
Estee Lauder spokesman Patrick Bousquet-Chavanne added: "Tommy Hilfiger eau de toilette has come a long way over the past few years. But there is no doubt that Tommy Hilfiger's collaboration with Knowles will benefit the new fragrance."
And Tommy Hilfiger's younger brother Andy Hilfiger recently signed a contract with popular actress and singer Jennifer Lopez. J. Lo decided to follow in the footsteps of her former friend - rapper Puff Daddy - and launch her own line of womenswear. Many predict a great future for Lopez and Hilfiger's project - the film starring the first, "The Wedding Planner", topped the top ten films in the US film distribution for two weeks, and the second has extensive experience in the clothing market (in the company "Tommy Hilfiger").
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