Video: Donatella Versace will create a collection for H&M
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
At the show of the new collection as part of Milan Fashion Week, Donatella Versace took to the catwalk in a pretty black dress. Take a close look at it, as this particular outfit and about 40 more models from Versace will soon be presented at a bargain price. On the eve of H&M announced a collaboration with one of the most famous fashion houses in Italy.
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Donatella's fans remember very well that some three years ago, the leadership of the house spoke categorically about the impossibility of such a union. “The Versace line at H&M could embarrass the brand,” the managers said.
Recently, however, the head of the fashion house has been showing more and more democracy. First, Donatella began to pay more attention to collaborating with young stars such as Lady Gaga.
And at the show of the latest men's collection in Milan, there was a whole group of young sex symbols of Hollywood: Chase Crawford, Darren Criss, Ryan Kwanten.
Secondly, Versace is slowly changing the concept of advertising photo shoots. Respectable Mario Testino and celebrities like Madonna and Halle Berry are replaced by photographers Mert Alas with Marcus Piggo and Dutch model Saskia de Bro.
And now the next step is cooperation with a manufacturer of inexpensive clothing. According to preliminary data, the line from Donatella will combine the democracy of H&M with the most characteristic details from Versace. The collection will feature leather items, T-shirts, tops and dresses with bright prints and much more.
Moreover, the Versace line for H&M will include clothing not only for women, but also for men. The presentation of the collection is scheduled for November this year, and it will be available in 300 H&M stores around the world and on the official website of the brand. And in early 2012 Donatella Versace will present a spring collection for H&M.
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