Video: Beyonce became the face of H&M
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
R'n'B diva Beyoncé is reputed to be a big fashionista. Moreover, she not only sets fashion trends, but also creates them with the help of her own line of fashionable clothes. House of Deréon … But now the star decided to take a little break from her brand. The first photo of Bay for the H&M advertising campaign appeared on the web.
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Rumors of the diva's collaboration with the Swedish fashion brand surfaced a few weeks ago. However, both sides declined to comment. But now the rumors have been confirmed - Beyoncé has become the face of H&M's summer campaign.
So far, only one photo of a celebrity has been presented, and, I must say, it is quite effective. Let's hope that the rest of the photos are no worse, since famous photographers Inez van Lamsweerde and Vinoodh Matadin worked on the photo session (which took place in the Bahamas).
Famous Swedish director Jonas Åkerlund worked on the commercial. It is known that the song by the singer Standing on the Sun was used as a soundtrack.
“I've always loved H&M models,” Beyoncé said. - Brand designers usually try to present interesting and acceptable clothes. And I really liked the concept of our advertising, which reflects various female emotions in the form of four elements: fire, water, earth and wind. We had a great photo shoot on a tropical island and the video was not very commercial."
Representatives of H&M were quick to announce that the singer took part not only in the filming of advertising, but also in the development of a new summer collection. “We will present the perfect form-fitting dresses and several models of light summer outfits,” said the head of the brand's design department. - And of course, bikini. Each model is special because Beyoncé has tried to reflect her own unique style in them.
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