Svetlana Abramova: Our ladies are afraid to be well-groomed

2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00

The host of Channel One gave Cleo.ru a frank interview about the behind-the-scenes show 10 Years Younger, about her personal life and why our women are aging ahead of time.

- Sveta, what are the main criteria for choosing the heroine of the “10 Years Younger” program?

As a rule, our heroines look older than their years. Although we do not have an approved age range, and there are times when the members look younger than their age. They come to the project in order to prevent age-related changes with a simple plastic operation, and as a result, they are 20 years younger! By the way, it is recommended to do plastic in this way - not because of hopelessness, when everything “floated”, but at 40-45 years old as a prevention of aging. We do not take overweight women, in such cases, the operation will not have the desired effect. And before approving the heroine, we send her for a full examination to the Clinic of Professor Sergei Nikolaevich Blokhin - she should not have health problems.

Further, the heroine should have her own story, which will be interesting to the viewer. Not necessarily tragic, we sometimes take positive examples more readily, because they are less common. When talking about her life, the heroine must be frank. There are participants who want to hide something or keep silent about something, but in the process of filming it still turns out.

And the third point - the heroine must be ready for changes, must be confident in them and must understand why she needs it.

Are there any chances of getting to your project for women who need to correct their appearance, but not very radically?

No, such women have no chance: we do nothing selectively. We have a full range of services that include plastic surgery, dentistry, makeover by dressing, hairstyling and make-up. All steps are required.

Age is a painful topic for many women, both in their careers and in their personal lives, despite the fact that there is already maturity, achievements, and wisdom. What do you think helps not to be complex about age?

Of course, this is a strong family and people who surround you: colleagues, friends. If an aged woman is surrounded by love, care and attention, she has loving children, grandchildren, as a rule, she does not think about age complexes. On the contrary, happy grandmothers find charms at their age.

You have one point in your program: criticism of the heroine's appearance by complete strangers. Why do you think this is needed?

This is an obligatory stage of the show. First, the heroine must realize how she looks in reality, how others perceive her. A loved one or close friend will never say what a stranger will say about your appearance, and even more so you will not notice it yourself. Thus, we strive for objectivity. Sometimes the criticism seems harsh, but there is always some truth in it. Secondly, it's an incredible stimulant. When a woman hears from strangers at the age of 40 that she looks 60, something changes in her head, there is no thought to turn back or doubt whether she did the right thing. This is further motivating.

What attitudes, in your opinion, prevent our women from looking younger than their age?

Our women are afraid to look fashionable and be different from the rest, to be bright, to stand out from the crowd. This fear drives them into frames, makes them the same, ordinary, gray and sad.

Our women are not cheerful. At 50-60, and some even at 40, they believe that life ends. They think that they are not young, so they cannot get carried away with something, start learning, let alone their personal life, which is taboo.

This is typical for many Russian women, although in Europe, for example, everything is completely different. Our women are afraid to go to expensive restaurants, they think that there are only young and beautiful. They are afraid to take care of themselves, to do makeup, manicure, hairstyles, they think that nothing will help them. But in fact, these fears are the very attitudes that do not allow you to look younger than your age and live a full life.

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- I can't help but ask about plastic surgery in your program. What is your attitude to plastic surgery, because the rates there are quite high and there is a large percentage of complications?

After the project, my attitude to surgery has changed dramatically. Before the program, I, like everyone else, saw photos of unsuccessful plastic surgeries and thought it was scary and must definitely bring complications. Plastic surgery was definitely negatively perceived by me. But on the project, I met Sergei Nikolayevich Blokhin, and before my eyes, 70 or 80 women have already undergone plastic surgery, and none of them had dire consequences.

Even if there were minor complications at the first stages, in the process of further observation of specialists, everything returned to normal and gave a good result. The main thing is to choose good clinics and good surgeons. And another very important point - you must have indications for plastic surgery. A good plastic surgeon will always tell you when plastic is needed and when it will harm.

What heroes of the program do you most remember?

Usually, I remember positive stories: firstly, they are less common and therefore more surprising than tragedies, and secondly, my brain is so arranged that the negative, even very impressive, is erased over time, because it is impossible to keep all this in oneself.

For example, I remember a couple of Dolgins: despite their age and the number of years they spent together, they are so funny, cool and love each other so much! It was a pleasure to shoot the program with them.

I remember the program with Ksenia Strizh: only members of our production team will understand how difficult these shootings were, but now Ksenia looks great, often flashes on TV screens, thanks us and often sends greetings.

Sveta, tell us how your career on television began?

It started with a dream. After school, I entered law school, because I thought that I needed to get a serious profession, graduated from it and even worked for two weeks in the office of a law firm. But deep down, I always dreamed of journalism, so I went to Moscow, began to study the technique of speech with the teacher Natalia Vartanova on the REN-TV channel, then entered the Higher National School of Television on Shabolovka.

I studied for two years, and then they noticed me on REN-TV and invited me to the staff. I worked in the news, did press reviews (every day I got up at 4 in the morning, came to Zubovsky Boulevard, where the REN-TV channel is located, before anyone else, read a bunch of newspapers and prepared my column for the morning news release), there were author programs, and then the project "10 years younger" has already appeared. Everything turned out consistently and very logically.

How much have you changed since then?

I have changed a lot both externally and internally. If you look at my first programs, no one will recognize me, I looked different. Many people think that they seem to be older, they say to me: "You justify the name of your program, over time you become younger." But in general, both the image and the manner of conducting the program, and I myself as a professional and as a girl, of course, have changed.

What style of clothing is closer to you in life? How different is your image from the screen?

I am closer to sports casual, fashion-fun style - funny things that create a mood. I follow fashion, in everyday life I wear something stylish, relevant and, most likely, not heels. My on-screen image is more strict, adult, we initially made it a little more mature than it actually is, including through clothes. But now I am already approaching the originally conceived screen age and I introduce some images into my daily life.

Have you been involved in sports since childhood? What kind of sport is helping you to keep fit right now?

Yes, as a child I loved running. Mom says she doesn't remember if I started walking or running first. We spent the summer with my grandmother, and I could just get up and go jogging. And I ran to victory, I could run and run and fall. Mom thinks I stumbled, comes up - and I sleep. That is, right up to fanaticism.

For me it was fun: at school I ran before bed, and now I like running. This is useful, you can completely focus on your thoughts, since you do not need to think about movements. I also went in for track and field athletics, equestrian sports, tennis, now I am fond of squash.

Before, you lived in two cities: you worked in Moscow, rested in St. Petersburg. Has the situation changed now?

Yes, for a long time I lived in two cities 50/50, although I still spent more time in St. Petersburg. Since my young man Anton and I met and live together, I rarely come to St. Petersburg. And there is more work in Moscow. Although this made Petersburg even more Petersburg - quite calm, sedate, now there is a lot of snow.

Moscow energizes. You leave for St. Petersburg as if on vacation, you can sleep until lunchtime. It seems that the city was created for this.

Tell us about your new apartment. What do you particularly like?

I really have a new apartment in St. Petersburg, I was very scrupulous about the renovation and did everything the way I like it. All the details are thought out in it: warmth, light, beautiful lighting, floor-to-ceiling windows.

I was dissuaded from design in cold colors, they said that it would be uncomfortable, but it turned out to be very comfortable, as if you were sailing on a big ship with the sea around you. Fluffy carpet, like sand, many mirrors, shining like the sun. I like absolutely everything, this renovation has become an outlet for me, because I have long dreamed of doing everything my own way. And so it happened, and so far I have played enough of it.

You moved into an apartment with your beloved, whom you had met before for a little less than three years. Did you easily establish a common life?

Yes, there were no problems at all. We are very comfortable with each other, we love to spend time together, therefore we also do household chores together, helping and supporting each other.

Do you usually need a lot of personal space or do you and Anton prefer to do everything together?

We practically do not part and do not feel the need for a tightly limited personal space at all. When people are in love, on the contrary, they want to spend as much time as possible together, to do everything together, even when meeting with friends, to talk about each other. Anton and I are just like that.

You just shine in joint photographs. How did your first meeting take place? What thoughts did you have when you saw Anton?

We first met in St. Petersburg, Anton came there on business, I was sitting with a friend in the cafe "Happiness". He came in and went to the counter for coffee, and I immediately drew attention to him. On the way back, he sat down with us, and so we met. We chatted until late at night, then we walked almost until the morning, I still thought that we needed to exchange phones, but we parted without doing it.

Of course, I liked him right away, but I told myself that this was not serious, so as not to cherish hopes. And then he still found me even without a phone, and we began to communicate.

What qualities attract you to your beloved?

I like everything about him! I understand that every person has their own merits and demerits, and when you fall in love, you become blind, but honestly, I like everything. He has excellent masculine qualities: he is a fighter, he is a warrior, he is brave and strong. He is truly kind, not cute in public, but kind in the depths of his soul, this is not shown openly, but it is always visible in his actions.

He is fair, honest, gentle, very decent, correct, not indifferent, thinking, smart, cheerful, educated. He has a good upbringing, intelligent parents, he had an excellent school, university, and he is aware of everything. He is versatile, and can find common language with completely different people. Probably enough? I can go on though. (Smiles.)

How used to planning everything in advance? For example, do you already know where you will celebrate the New Year, have you thought of gifts?

I have never planned anything in advance, I do not know what I will do tomorrow, what time the shooting will end or when it will be concretely, everything changes on television. And Anton, on the contrary, is a man-plan, his travel schedule is scheduled for six months in advance. When we met, I remember he asked me: "Sveta, what are you doing in the 42nd week?" I didn’t know before that there was a division by week!

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It happened several times that we could not meet, because I was suddenly set to shoot. Anton wondered how this was possible, because he planned, we agreed.

By the way, over time, he taught me to plan at least a week or two in advance. Now we catch ourselves thinking that I’m already suggesting that he do something in a month, and he says that it’s not soon and that everything will change. That is, I became more disciplined in this regard, and he became easier to relate to. We do not know about the New Year yet, we do not want to shackle ourselves with plans.

- Do you often go on vacation? What are your favorite countries, places?

Now there is little time for travel, and I'm not a fanatic of rest. While everything suits me here, I am not one of the passionate travelers who want to fly urgently and watch something. In the summer we traveled to Europe, I first visited Rome, in general, I love Italy very much.

Anton and I really liked it in Sicily, it is colorful there, but in general, we are ready to explore any exotic countries. We dream of going to the ocean, so that we can go straight to the bounty, to the islands with white sand. We do not like winter holidays, we have enough of it in St. Petersburg and in Moscow itself. So far we are working more, but sometimes it turns out quite organically to go somewhere, combining Anton's work trips with rest.

- The closer to 30, the more questions from relatives and friends: when will you get married? What is your general attitude to public opinion on such issues?

I think that public opinion, especially in this matter, is stupidity. If you listen to everyone, you can go crazy, because there will always be a person who doesn't like something, because how many people, so many opinions. If you show a happy couple, there will be someone who blames it, if you hide, there will also be dissatisfied ones. You need to live the way you want, do what you want and when you want.

Blitz "Cleo":

- What is an unacceptable luxury for you?

Buy a Picasso painting at Sotheby's, although if you really want to, you can afford it.

- Are you an owl or a lark?

Rather, an owl. But when I have work and need to get up early, I feel comfortable, I even like to get up early.

- How do you relieve stress?

I try not to let them into my life. If bad news comes that annoys me or doesn't like something, I abstract from it. I pretend that this is not the case or immediately try to find positive aspects. I try not to cultivate stress. And so it is filmed by good company, humor and laughter.

What is your psychological age?

To be honest, I can't understand. Sometimes it seems to me that I am 12. Sometimes I feel that I am an adult, wise, 55 years old. It happens in different ways.