Video: PANTENE: a new philosophy of beauty
2024 Author: James Gerald | [email protected]. Last modified: 2023-12-17 14:00
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According to a recent European study, 90% of women start their day with tidying up their hair, the choice of a suit comes second. According to the same studies, about 70% of women are dissatisfied with their appearance at least once a week. The traditional typology of hair care products does not solve so much as creates a problem: every second woman incorrectly defines her own hair type and, accordingly, selects the wrong hair care products; incorrectly selected shampoos and conditioners do not give the desired effect. Pantene experts propose to change the view of the usual things; since a person is only interested in the final result, it is necessary to proceed from it. The undertaken study, which covered almost 4,000 women and lasted two years, clearly established that the option in which the consumer is asked to focus on the final result is the most acceptable for the majority. This is how the new Pantene collection was born.
The new line is embodied in 4 series, with the help of which you can look as good as possible. In the new concept, all products in the line work in the same direction, maximizing each other's potential. Nourishing, strengthening and protecting hair, giving it a strong and healthy look, each of the presented lines has a set of properties inherent in it.
A change in content entails a change in form. Or maybe vice versa: the philosophical aspects of this topic can give rise to more than one scientific volume, where the terms "matter" and "consciousness" will be used many times and never - "beauty" and "woman". In any case, the new Pantene looks in a new way, standing out not only with new possibilities, but also with new packaging. White and beige bottles of the new Pantene have got themselves a "waist", changing the usual straight lines.
The famous phrase about the importance of participation at the expense of the result is good for losers in sports competitions, but hardly acceptable for a woman who wants to always feel "number one". Pantene's new lines are designed to help her achieve the desired result - looking a little better than "great".
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